Avon Products, Inc. operates as a manufacturer and marketer of beauty and related products worldwide. Product Categories The company’s product categories include Beauty and Fashion and Home. Beauty consists of skincare (which includes personal care), fragrance and color (cosmetics). Fashion & Home consists of fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, entertainment and leisure products, children’s products and nutritional products. Distribution As of December 31, 2014, the company had sales operations in 60 countries and territories, including the United States, and distributes its products in 41 other countries and territories. As of December 31, 2014, the company had approximately 6 million active representatives. In the U.S., U.K. and certain other markets, the company utilizes e-commerce and markets its products through consumer Websites (e.g., www.avon.com in the U.S.). Trademarks and Patents The company protects its Avon name and other major proprietary trademarks through registration of these trademarks in the markets where it sells its products. Seasonality The company’s sales are highest during the fourth quarter (year ending December 2014) due to seasonal and holiday-related patterns. Research and Product Development Activities In 2014, the company’s most significant product launches included Anew Reversalist Complete Renewal Collection, Anew Clinical Infinite Lift Targeted Contouring Serum, Avon Care Cocoa Butter Collection, Solutions Cellu-Break 4D Anti-Cellulite Treatment, Gel Finish 7-in-1 Nail Enamel, Big & Daring Volume Mascara, Ideal Flawless CC Color Corrector, Ultra Color Bold Lipstick, Ultra Color Absolute Lipstick, Advance Techniques Reconstruction 7 Collection, Naturals Swirls Body Lotions, Skin So Soft Firm & Restore DD Body Cream Broad Spectrum SPF 15, Avon Femme Fragrance, Avon Exploration Fragrance, Far Away Gold Fragrance and Avon Luck for Her and for Him Fragrances. The amounts incurred on research activities relating to the development of new products and the improvement of existing products was $62.5 in 2014. Majority of these activities were related to the design and development of Beauty products. History Avon Products, Inc. was founded in 1886. The company was incorporated in the state of New York in 1916.
avon products inc (AVP:New York)
777 Third Avenue
New York, NY 10017
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