Avon Products, Inc. operates as a manufacturer and marketer of beauty and related products worldwide. The company’s product categories are Beauty and Fashion & Home. Beauty consists of skincare (which includes personal care), fragrance and color (cosmetics). Fashion & Home consists of fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, entertainment and leisure products, children’s products and nutritional products. Distribution During 2015, the company had sales operations in 57 countries and territories, and distributed its products in 15 other countries and territories. In addition, the company’s North America business (which has been presented as discontinued operations) had sales operations in 3 countries and territories, and distributed its products in 27 other countries and territories. The company primarily sells its products to the ultimate consumer through the direct-selling channel. Trademarks and Patents The company protects its Avon name and other major proprietary trademarks through registration of these trademarks in the markets where it sells its products. Seasonality The company’s sales are highest during the fourth quarter (year ending December 2015) due to seasonal and holiday-related patterns. Research and Product Development In 2015, the company’s most significant product launches included: Anew Clinical Overnight Hydration Mask, Anew Power Serum, Ultra Color Indulgence Lip Color, SuperExtend Winged Out Mascara, Big & False Lash Volume Mascara, Outspoken Party! by Fergie Fragrance and Avon Attraction for Him and for Her Fragrances. The amounts incurred on research activities relating to the development of new products and the improvement of existing products was $61.9 in 2015. Majority of these activities were related to the design and development of Beauty products. History Avon Products, Inc. was founded in 1886. The company was incorporated in the state of New York in 1916.
avon products inc (AVP:New York)
777 Third Avenue
New York, NY 10017
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