Avery Dennison Corporation engages in the production of pressure-sensitive materials and various tickets, tags, labels, and other converted products. The company also manufactures and sells various other converted products and items not involving pressure-sensitive components, such as fasteners, tickets, tags, radio-frequency identification (RFID) inlays and tags, and imprinting equipment and related services, which it markets to retailers and apparel manufacturers and brand owners. Segments In 2014, the company’s segments were Pressure-sensitive Materials (PSM); Retail Branding and Information Solutions (RBIS); and Vancive Medical Technologies (Vancive). PSM This segment manufactures and sells Fasson-, JAC-, and Avery Dennison-brand pressure-sensitive label and packaging materials; Avery Dennison-brand graphics; Avery Dennison-brand reflective products; Avery Dennison-brand tapes; and performance polymers (primarily used to manufacture pressure-sensitive materials). Pressure-sensitive materials consist primarily of papers, plastic films, metal foils and fabrics, which are coated with company-developed and purchased adhesives, and then laminated with specially coated backing papers and films. They are sold in roll or sheet form with either solid or patterned adhesive coatings, and are available in a range of face materials, sizes, thicknesses, and adhesive properties. These label and packaging materials are sold worldwide to label printers and converters for labeling, decorating, fastening, electronic data processing, and special applications in the home and personal care, beer and beverage, durables, pharmaceutical, wine and spirits, and food market segments. The company’s graphics and reflective products include various films and other products that are sold to the architectural, commercial sign, digital printing, and other related market segments. It also sells durable cast and reflective films to the construction, automotive, and fleet transportation market segments; and reflective films for traffic and safety applications. The company provides sign shops, commercial printers, and designers a range of pressure-sensitive materials to enable the creation of impactful and informative brand and decorative graphics. The company has a range of pressure-sensitive vinyl and specialty materials designed for digital imaging, screen printing, and sign cutting applications. The company’s performance tapes products include coated tapes and adhesive transfer tapes that are sold for use in non-mechanical fastening, bonding, and sealing systems in various industries. These tapes are sold to industrial original equipment manufacturers, converters, and disposable diaper producers worldwide in roll form and are available in a range of face materials, sizes, thicknesses, and adhesive properties. Performance polymer products include a range of solvent- and emulsion-based acrylic polymer adhesives, protective coatings, and other polymer additives for its internal use, as well as for sale to other companies. Competition: This segment’s major competitors in label and packaging materials include Raflatac, a subsidiary of UPM-Kymmene Corporation; MACTac; Ritrama, Inc.; and Flexcon Corporation, Inc. For graphics and reflective products, the company’s major competitors are 3M Company and the Orafol Group. For performance tapes, its primary competitors include 3M Company, Tesa-SE, and Nitto Denko Corporation. RBIS This segment designs, manufactures, and sells various branding and information solutions to retailers, brand owners, apparel manufacturers, distributors and industrial customers on a global basis. The branding solutions of RBIS include creative services, brand embellishments, graphic tickets, tags, and labels, and sustainable packaging. RBIS information solutions include RFID-enabled inventory accuracy, visibility and loss prevention solutions; price ticketing and marking; care, content, and country of origin compliance solutions; and brand protection and security solutions. Competition: This segment’s primary competitors include Checkpoint Systems, Inc.; R-pac International Corporation; and SML Group Limited. Vancive This segment manufactures a range of pressure-sensitive adhesive products for surgical, wound care, ostomy, and electromedical applications. These products are sold primarily to medical supply and device manufacturers and healthcare providers. Vancive's new advances include the development of Metria wearable sensors and Benehold proprietary adhesive technology. Research and Development The company’s expenses for research and development were $102.6 million in 2014. Patents and Trademarks The company’s principal trademarks are Avery Dennison, the company’s logo, and Fasson. History The company was founded in 1935. It was formerly known as Avery International Corporation and changed its name to Avery Dennison Corporation in 1990. The company was incorporated in Delaware in 1977.
avery dennison corp (AV3:Frankfurt)
207 Goode Avenue
Glendale, CA 91203
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