d Android tablets later in 2014. In July 2014, Blizzard released Curse of Naxxramas: A Hearthstone Adventure. The first Hearthstone: Heroes of Warcraft expansion pack, Goblins vs Gnomes, was released on December 8, 2014. Additionally, Blizzard maintains an online gaming service, Battle.net. Battle.net facilitates the creation of user generated content, digital distribution and online social connectivity across all Blizzard games. In January 2015, Blizzard started closed beta testing for Heroes of the Storm, a new free-to-play online hero brawler. Marketing, Sales, and Distribution Blizzard distributes its products and generates revenues worldwide through various means, including subscriptions; sales of prepaid subscription cards; value-added services such as realm transfers, faction changes, character boost, and other character customizations within World of Warcraft gameplay; retail sales of physical boxed products; online download sales of PC products; purchases and downloads through third-party console, mobile and tablet platforms; and licensing of software to third-party or related party companies that distribute World of Warcraft, Diablo, StarCraft, and Hearthstone: Heroes of Warcraft products. Distribution This segment consists of operations in Europe that provide warehousing, logistical, and sales distribution services to third-party publishers of interactive entertainment software, the company’s own publishing operations, and manufacturers of interactive entertainment hardware. The company distributes interactive entertainment hardware and software products in Europe through its European distribution subsidiaries: Centresoft, in the U.K., and NBG, in Germany. These subsidiaries act as wholesalers in the distribution of products and also provide packaging, logistical and sales services. They provide services to the company’s publishing operations and to various third-party publishers, including Microsoft, Nintendo, and Sony. Centresoft is Sony's preferred distributor of PlayStation products to the independent retail sector of the U.K. The company entered into the distribution business to obtain distribution capacity in Europe for its own products, while supporting the distribution infrastructure with third-party sales, and to diversify its operations in the European market. Customers As of December 31, 2014, the company had one customer, Wal-Mart that accounted for 11% of consolidated gross receivables. Competition In addition to third-party software competitors, integrated video game console hardware and software companies, such as Microsoft, Nintendo, and Sony, compete directly with the company in the development of software titles for their respective platforms.
activision blizzard inc (ATVI:NASDAQ GS)
3100 Ocean Park Boulevard
Santa Monica, CA 90405
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