include, among others, Amazon, Best Buy, GameStop, Target, Toys 'R' Us and Wal-Mart. In the U.S. and Canada, the company’s products are primarily sold on a direct basis to mass-market retailers, consumer electronics stores, discount warehouses and game specialty stores, as well to consumers through direct digital purchases. International Retail Sales and Distribution: The company’s products are sold internationally on a direct-to-retail basis, through third-party distribution and licensing arrangements, and through its wholly-owned European distribution subsidiaries. The company conducts its international publishing activities through offices in Australia, China, France, Germany, Ireland, Italy, the Netherlands, Spain, Sweden, and the United Kingdom (U.K.). Digital Distribution: The company makes downloadable content and in-game microtransactions available to its customers to enhance their gaming experience through the digital online services mainly provided by Microsoft and Sony. Blizzard Blizzard engages in online PC gaming. Blizzard also develops, markets, and sells role-playing action and strategy games for the PC, console, mobile and tablet platforms, including games in the multiple-award winning Diablo, StarCraft, Hearthstone: Heroes of Warcraft and Heroes of the Storm franchises. In addition, Blizzard maintains a proprietary online gaming service, Battle.net, which facilitates the creation of user-generated content, digital distribution and online social connectivity across all Blizzard games. Blizzard distributes its products and generates revenues worldwide through various means, including: subscriptions; sales of prepaid subscription cards; in-game purchases and services; retail sales of physical boxed products; online download sales of PC products; purchases and downloads via third-party console, mobile and tablet platforms; and licensing of software to third-party or related party companies that distribute Blizzard products. Blizzard has released five expansion packs to the epic World of Warcraft franchise, such as World of Warcraft: Warlords of Draenor, World of Warcraft: Legion. For Hearthstone: Heroes of Warcraft, in addition to bringing the game to iOS and Android smartphones in April 2015, three new content releases, Blackrock Mountain, The Grand Tournament, and The League of Explorers, were introduced in 2015. World of Warcraft is a subscription-based MMORPG and #1 PC franchise by lifetime revenues. World of Warcraft is available in multiple languages. Blizzard offers PC game, StarCraft II: Wings of Liberty, simultaneously around the world. In 2015, Blizzard released the second expansion pack, StarCraft II: Legacy of the Void, completing the StarCraft II trilogy. Blizzard invests in new opportunities, both by leveraging its internally developed intellectual property, such as the release of Heroes of the Storm in 2015, as well as developing new intellectual property with the upcoming team-based first person shooter, Overwatch, which is expected to be released commercially in the spring of 2016. Blizzard offers the action role-playing game Diablo III for the PC at retail and through digital distribution. Blizzard offers an expansion pack for the game, Reaper of Souls that was also made available on next-generation and prior-generation consoles. Blizzard offers Hearthstone: Heroes of Warcraft that is an online collectible card game. In 2014, additional content for the game was released, and versions of the game for iOS, Android, and Windows tablet devices became available. In 2015, Hearthstone: Heroes of Warcraft was released for iOS and Android smartphones. Three new content releases were also introduced in 2015, with the most recent being the game's third adventure pack, The League of Explorers, in November 2015. Hearthstone: Heroes of Warcraft was Blizzard's first free-to play game. In 2015, Blizzard released Heroes of the Storm, a new online hero brawler. Heroes of the Storm brings together a diverse cast of iconic characters from Blizzard's realms of science fiction and fantasy, including the Warcraft, StarCraft, and Diablo universes. The game is free to play, while ind
activision blizzard inc (ATVI:NASDAQ GS)
3100 Ocean Park Boulevard
Santa Monica, CA 90405
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