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Last $30.38 USD
Change Today +1.57 / 5.45%
Volume 10.3M
ATVI On Other Exchanges
As of 3:13 PM 02/10/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

3100 Ocean Park Boulevard

Santa Monica, CA 90405

United States

Phone: 310-255-2000


Activision Blizzard, Inc. develops and publishes online, personal computer (PC), video game console, handheld, mobile, and tablet games. The company offers games that operate on the Microsoft Corporation (Microsoft) Xbox One and Xbox 360, Nintendo Co. Ltd. (Nintendo) Wii U and Wii, and Sony Computer Entertainment Inc. (Sony) PlayStation 4 and PlayStation 3 console systems; the PC; the Nintendo 3DS, Nintendo Dual Screen and Sony PlayStation Vita handheld game systems; and mobile and tablet devices. Strategy The key elements of the company’s strategy include growing through continued strategic acquisitions and alliances; and focusing on delivery of digital content and online services. Segments The company has three operating segments, including Activision Publishing, Inc. (Activision) and its subsidiaries—publishing interactive entertainment software products and downloadable content; Blizzard Entertainment, Inc. (Blizzard) and its subsidiaries—publishing real-time strategy games, role-playing games and online subscription-based games in the multiplayer online role-playing game category; and Activision Blizzard Distribution (Distribution)—distributing interactive entertainment software and hardware products. Activision This segment develops and publishes interactive software products and content. Activision develops, markets and sells products through retail channels or digital downloads, which are principally based on its internally developed intellectual properties, as well as some licensed properties. Activision delivers content to a range of gamers, ranging from children to adults, and from core gamers to mass-market consumers to value buyers seeking budget-priced software, in various geographies. The company offers Call of Duty. In 2014, Activision released the latest installment in the franchise, Call of Duty: Advanced Warfare. Activision is developing sequels and additional content to build on the success of the Call of Duty franchise. In January 2015, the company announced the public open beta in China of Call of Duty Online, a free-to-play game in which players are able to purchase or rent in-game items. In October 2014, the company released Skylanders Trap Team, which allows players to trap villains from the game into physical traps. In 2014, the company released Destiny and The Dark Below. This segment develops products spanning other genres, including first-person action, action/adventure, role-playing, simulation and strategy. Activision develops and produces titles using a model in which a core group of creative, production and technical professionals, in coordination with the company's marketing, finance and other departments, has responsibility for the entire development and production process, including the supervision and coordination of internal and external resources. This team assembles the necessary creative elements to complete a title using, where appropriate, outside programmers, artists, animators, scriptwriters, musicians and songwriters, sound effects and special effects experts, and sound and video studios. The company sells the toys and accessories both bundled with the software for the titles. Skylanders Trap Team continues with the toys to life concept by allowing players to physically trap villains in the game. The company has a long-term relationship with Bungie, the developer of game franchises, including Halo, Myth and Marathon, to bring Bungie's next big action game universe, Destiny, to market. Under the terms of the agreement, the company would have exclusive, worldwide rights to publish and distribute all future Bungie games based on Destiny on multiple platforms and devices over a 10-year period from the first release of the franchise. Activision released Destiny in September 2014. Activision provides various forms of product support to both its internally and externally developed titles. The company’s central technology and development teams review, assess and provide support to products throughout their milestone development phases. To support its products after release, Activision generally provides 24-hour online access to customer service represe


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