Ascent Capital Group, Inc., through its subsidiary, Monitronics International, Inc. (Monitronics), provides security alarm monitoring and related services to residential and business subscribers throughout the United States of America (U.S.) and parts of Canada. In 2015, the company acquired LiveWatch Security, LLC (LiveWatch), a do-it-yourself (DIY) home security firm, offering professionally monitored security services through a direct-to-customer sales channel. Monitronics Operations Monitronics’ security alarm monitoring services include monitoring signals arising from burglaries, fires, medical alerts and other events though security systems at subscribers’ premises, as well as providing customer service and technical support. Monitronics has approximately 1 million subscribers under contract. With subscribers in all 50 states, the District of Columbia, Puerto Rico, and Canada, Monitronics provides a range of mainly residential security services, including hands-free two-way interactive voice communication with the monitoring center, cellular options, and an interactive service option, which allows the customer to control their security system remotely using a computer or mobile device. Monitronics outsources the sales, installation and most of its field service functions to its dealers. As of December 31, 2015, Monitronics provided contract monitoring services for approximately 93,000 accounts. Monitronics’ authorized independent dealers are typically small businesses that sell and install alarm systems. During 2015, Monitronics acquired alarm monitoring contracts from approximately 520 dealers. These dealers focus on the sale and installation of security systems. These dealers typically sell the contracts to third parties and outsource the monitoring function for any accounts they retain. Monitronics has the ability to monitor various signals from all types of residential security systems. Monitronics enters into contracts with dealers under which the dealers sell and install security systems and Monitronics has a right of first refusal to acquire the associated alarm monitoring contracts. Monitronics provides monitoring services, as well as billing and 24-hour telephone support through its central monitoring station, located in Dallas, Texas. This facility is Underwriters Laboratories listed. LiveWatch Operations LiveWatch is a major DIY home security provider offering professionally monitored security services through a direct-to-consumer sales channel. Similar to Monitronics, LiveWatch is an asset-light business and geographically unconstrained. LiveWatch generates subscriber contracts through leads from direct response marketing, where Monitronics generates subscriber contracts from a dealer network with local market presence. Services are provided to customers throughout the United States. LiveWatch typically offers substantial equipment subsidies to initiate, renew, or upgrade alarm monitoring service contracts. The initial contract term is typically one year, with automatic renewal on a month-to-month basis. When a customer initiates the process to obtain alarm monitoring services, LiveWatch pre-configures the alarm monitoring system based on customer specifications. LiveWatch then packages and ships the equipment directly to the customer. The customer self installs the equipment on-site and activates the monitoring service through the phone. Technical support for installation is provided through telephone or online assistance through the LiveWatch Website. Sales and Marketing Monitronics remains focused on expanding its network of independent authorized dealers. To do so, Monitronics has established a dealer program that provides participating dealers with various support services to assist them as they improve their businesses. Authorized dealers might use the Monitronics brand name in their sales and marketing activities and on the products they sell and install. Monitronics also provides authorized dealers with the opportunity to obtain discounts on alarm systems and other equipment purchased by such dealers from original equipment manufacturers, including alarm systems labeled with the Monitronics logo. Monitronics employs sales representatives to promote its authorized dealer program, find account acquisition opportunities and sell Monitronics monitoring services. Monitronics targets independent alarm dealers across the U.S. that could benefit from the Monitronics dealer program services and could generate monitoring customers for Monitronics. Strategy Monitronics’ strategies include improving subscriber retention by continuing to acquire high quality accounts and to increase the average life of an account; improving economics of business model; and expanding the company’s network of dealers. Intellectual Property Monitronics has a registered service mark for the Monitronics name and a service mark for the Monitronics logo. LiveWatch has a registered service mark for the LiveWatch name and a service mark for the LiveWatch logo. Seasonality Monitronics’ operations are subject to a certain level of seasonality. Since more household moves take place during the second and third calendar quarters of each year (year ended December 2015), Monitronics’ disconnect rate and expenses related to retaining customers are typically higher in those calendar quarters than in the first and fourth quarters. There is also a slight seasonal effect resulting in higher new customer volume and related cash expenditures incurred in investment in new subscribers in the second and third quarters. Competition Monitronics competes with The ADT Corporation; Central Security Group, Inc.; and Guardian Protection Services, Inc. History The company was incorporated in 2008 in the state of Delaware. It was formerly known as Ascent Media Corporation and changed its name to Ascent Capital Group, Inc. in 2011.
ascent capital group inc-a
(ASCMA:Consolidated Issue Listed on NASDAQ Global Select )
5251 DTC Parkway
Greenwood Village, CO 80111
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