Ascent Capital Group, Inc., through its subsidiary, Monitronics International, Inc. (Monitronics), provides security alarm monitoring and related services to residential and business subscribers in the United States and Canada. In February 2015, Monitronics acquired LiveWatch Security, LLC, a Do-It-Yourself (DIY) home security provider offering interactive and home automation services. Services The company provides the following security alarm monitoring services: monitoring signals arising from burglaries, fires, medical alerts and other events though security systems at subscribers’ premises. It also offers customer service and technical support. The company has 1 million subscribers under contract. With subscribers in all 50 states, the District of Columbia, Puerto Rico, and Canada, Monitronics provides a range of mainly residential security services, including hands-free two-way interactive voice communication with the monitoring center, cellular options, and an interactive service option which allows the customer to control their security system remotely using a computer or smart phone. As of December 31, 2014, Monitronics provided contract monitoring services for approximately 92,000 accounts. Monitronics’ authorized independent dealers are typically small businesses that sell and install alarm systems. During 2014, Monitronics acquired alarm monitoring contracts from approximately 600 dealers. These dealers focus on the sale and installation of security systems. These dealers sell the contracts to third parties and outsource the monitoring function for any accounts they retain. Monitronics has the ability to monitor various signals from all types of residential security systems. Monitronics provides monitoring services as well as billing and 24-hour telephone support through its central monitoring station, located in Dallas, Texas. This facility is Underwriters Laboratories (UL) listed. Intellectual Property Monitronics has a registered service mark for the Monitronics name and a service mark for the Monitronics logo. It owns certain proprietary software applications that are used to provide services to its dealers and subscribers. Strategy The company actively seeks opportunities to leverage its strong operating platform and capital position through strategic acquisitions and investments in the security alarm monitoring industry, as well as other life safety industries. Monitronics Strategy: Monitronics’ pursues the following strategies: maximizing subscriber retention; maximizing economics of business model; and expanding network of dealers. Seasonality Monitronics’ operations are subject to a certain level of seasonality. Since more household moves take place during the second and third calendar quarters of each year, Monitronics’ disconnect rate and expenses related to retaining customers are typically higher in those calendar quarters than in the first and fourth quarters. There is also a slight seasonal effect resulting in higher new customer volume and related cash expenditures incurred in investment in new subscribers in the second and third quarters. Competition The company’s competitors include The ADT Corporation (ADT); Vivint, Inc., a subsidiary of APX Group Holdings, Inc.; Protection One, Inc.; and Stanley Security Solutions, a subsidiary of Stanley Black and Decker. The significant other dealer programs that Monitronics also competes with are as follows: ADT; Central Security Group, Inc.; and Guardian Protection Services, Inc. History Ascent Capital Group, Inc. was incorporated in 2008 in the state of Delaware. The company was formerly known as Ascent Media Corporation and changed its name to Ascent Capital Group, Inc. in 2011.
ascent capital group inc-a
(ASCMA:Consolidated Issue Listed on NASDAQ Global Select )
5251 DTC Parkway
Greenwood Village, CO 80111
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