Aéropostale, Inc. operates as a specialty retailer of casual apparel and accessories. As of January 31, 2015, the company operated 860 stores, consisting of 773 Aéropostale stores in all 50 states and Puerto Rico, and 61 Aéropostale stores in Canada. The company also operated 26 P.S. from Aéropostale stores in 12 states, primarily in off-mall locations. The company principally targets 14 to 17 year-old young women and men through its Aéropostale stores and Website, and 4 to 12 year-olds through its P.S. from Aéropostale stores and Website. The company’s products can be purchased in Aéropostale stores and online at www.aeropostale.com. P.S. from Aéropostale products can be purchased in P.S. from Aéropostale stores, in certain Aéropostale stores and online at www.ps4u.com and www.aeropostale.com. The P.S. from Aéropostale brand offers the customer trend-right casual clothing and accessories focusing on 4 to 12 year olds. The company operates GoJane.com, Inc. (GoJane), an online women's fashion footwear and apparel retailer. Based in Los Angeles, California, GoJane focuses primarily on fashion footwear, with a select offering of contemporary apparel and other accessories. It also operates GoJane.com, an online women's fashion footwear and apparel retailer. GoJane products can be purchased online at www.gojane.com. Pursuant to licensing agreements, the company’s licensees operated 239 Aéropostale and P.S. from Aéropostale locations in the Middle East, Asia, Europe and Latin America, as of January 31, 2015. Business Strategy The company’s business strategy includes the following elements: brand differentiation, customer insight and engagement, store productivity, real estate portfolio optimization, and e-commerce. Sales and Marketing The company’s marketing activities focuses on online and in-store communications, promotions, and internal and external advertising. The company also partners with select third parties, such as magazines, television shows, social media personalities, and musical bands to create marketing programs. The company’s www.aeropostale.com, www.ps4u.com and www.gojane.com Websites support all of its Internet marketing and promotional initiatives and also offer a large portion of its merchandise assortment for purchase. In addition, the company supports its brand through social media outlets, such as Facebook, Twitter, Instagram, YouTube and Pinterest. Trademarks The company owns, through certain of its wholly owned subsidiaries, federal trademark registrations in the U.S. Patent and Trademark Office for its principal marks AÉROPOSTALE, AÉRO, 87, P.S. FROM AÉROPOSTALE, P.S.09, LIVE LOVE DREAM and the LLD logo, TOKYO DARLING and BROOKLYN CALLING and other related marks for clothing, various accessories, including bags, belts, socks, hats, footwear and, in many instances, sunglasses, eyewear, home goods and jewelry, and as a service mark for retail services (including online retail services), as well as supporting state registrations for selected marks. Additionally, the company owns registrations for the AÉROPOSTALE, P.S. FROM AÉROPOSTALE, AERO, 87, and LIVE LOVE DREAM and related marks and has pending applications for these and related marks in approximately 85 foreign countries. In connection with the acquisition of GoJane, the company owns GOJANE and GOJANE.COM trademarks. Seasonality The company’s business is highly seasonal, and historically the company has realized a significant portion of its sales and cash flows in the second half of the year, attributable to the impact of the back-to-school selling season in the third quarter, and the holiday selling season in its fourth quarter. As a result, its working capital requirements fluctuate during the year, increasing in mid-summer in anticipation of the third and fourth quarters. The company’s business is also subject, at certain times, to calendar shifts which may occur during key selling times such as school holidays, Easter and regional fluctuations in the calendar during the back-to-school selling season. Significant Events Aeropostale is expanding its presence in Asia with licensing agreements in India and Indonesia. In India the company struck a deal with Arvind Lifestyle Brands Limited and would open 50 standalone stores, 150 shop-in-shops in select locations, and e-commerce operations across the country, starting in March 2016. In Indonesia it would open 10 to 12 standalone stores over the next five years, with its first store opening in Jakarta in Fall 2016, through a licensing agreement with PT Mitra Adiperkasa TBK. History The company, a Delaware corporation, was founded in 1987. It was incorporated in 1995. The company was formerly known as MSS-Delaware, Inc. and changed its name to Aéropostale, Inc. in 2000.
aeropostale inc (ARO:New York)
112 West 34th Street
New York, NY 10120
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