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Last $40.82 USD
Change Today +0.22 / 0.54%
Volume 705.0K
AOL On Other Exchanges
Symbol
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As of 8:04 PM 05/4/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

770 Broadway

New York, NY 10003

United States

Phone: 212-652-6400

Fax:

efficiently manage, serve and report on their advertising programs. Programmatic Platforms AOL Platforms’ programmatic technology automates ad planning and buying by matching publisher inventory to advertiser-designated criteria, across all Internet-enabled devices and advertising formats. AOL Platforms is comprised of various programmatic technologies, including AOP, Adap.tv and MARKETPLACE, as well as complementary products and services, including ADTECH, Advertising.com, multi-touch attribution models (Convertro), and content personalization (Gravity). The company also offers advertisers the ability to target advertisements to specific users across all devices using device linking technology that utilizes identifiable information, such as geographic location, previous exposure to certain advertisements and/or user behavior online. The company’s programmatic platform consists of the following offerings that advertisers and publishers use independently or in combination with one another on a self-service or managed-service basis: AOP AOP is the company’s global demand side platform that utilizes AdLearn, its proprietary scheduling, optimization and delivery technology that optimizes advertising placements against available inventory on third party properties and AOL Properties. AOP is used by advertisers and agencies to programmatically plan, buy and measure online advertising across all Internet-enabled devices and advertising formats. Adap.tv The company acquired Adap.tv, Inc. (Adap.tv) in 2013. Adap.tv is a global video exchange for advertisers and publishers that schedule, optimize and deliver advertising placements against available inventory on third party properties and AOL Properties both programmatically and on a managed service basis across all Internet-enabled devices and television. MARKETPLACE MARKETPLACE is the company’s sell-side platform that enables premium publishers to programmatically sell their desktop and mobile inventory via open exchange and private marketplace environments. MARKETPLACE is also available as a self-service programmatic tool or managed-service solution. Using MARKETPLACE, third party publishers can sell their inventory alongside certain AOL Properties. Other Technologies Advertising.com (Ad.com): Ad.com is a legacy global third-party advertising network. Ad.com inventory includes non-reserved display inventory, including video inventory, from third-party publishers which could be bundled and sold with inventory from Brand Group and Membership Group properties. Advertisers can conduct campaigns across desktop, mobile and social formats. The company, Yahoo! Inc. (Yahoo) and Microsoft Corporation (Microsoft) are parties to non-exclusive agreements that allow advertising networks operated by each of the companies to offer each other’s premium non-reserved online display inventory to their respective customers. ADTECH: ADTECH is a proprietary ad serving technology that is the primary ad server used by its Brand Group and Membership Group properties. In addition, the company licenses this ad serving technology to third parties through its ADTECH subsidiaries in the United States and Europe. ADTECH supports premium display advertising, including video advertising, across all Internet-enabled devices. Gravity: Through Gravity, the company offers content personalization and native advertising to Third Party Properties and AOL Properties. Convertro: Convertro is an attribution modeling technology company that the company acquired in 2014. The attribution modeling technology enhances the ability of advertisers to customize their audience segments and establish a map of a user journey to a particular event across media channels, thereby enabling advertisers to develop a media plan that maximizes return on ad spend across various media channels. Video Platform: The company’s premium video platform includes content, technology and distribution channels for content providers, publishers and advertisers to access and distribute video content at scale. Content: AOL On, the company’s premium video syndication service, which includes curated con

 

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Industry Analysis

AOL

Industry Average

Valuation AOL Industry Range
Price/Earnings 26.8x
Price/Sales 1.3x
Price/Book 1.3x
Price/Cash Flow 16.6x
TEV/Sales 0.9x
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