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Last $39.48 USD
Change Today -0.33 / -0.83%
Volume 988.0K
AOL On Other Exchanges
Symbol
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New York
Frankfurt
As of 8:04 PM 05/6/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

770 Broadway

New York, NY 10003

United States

Phone: 212-652-6400

Fax:

AOL Inc. operates as a media technology company. The company offers branded online digital content, products and services, as well as advertising services on both its owned and operated properties and third-party Websites. Segments The company’s business is organized into the following three segments: The Brand Group, the Membership Group, and AOL Platforms. The Brand Group segment The Brand Group publishes relevant and engaging online content; and provides engaging online consumer products and services, by utilizing highly scalable publishing platforms and content management systems. The Brand Group consists of a portfolio of distinct and unique content brands, as well as certain service brands with a focus on news, women/lifestyle and technology. Through its diverse network of sites, the company seeks to reach a global audience on various platforms and across all devices. Additionally, the company offers advertisers and agencies online tools to effectively deliver advertising and to reach targeted audiences across Brand Group properties on all Internet-enabled devices. The company also offers and sells native advertising to advertisers. Its native advertising offerings include enabling advertisers to sponsor or publish content on its sites, that is aligned with the advertiser's brand values and messaging, while being relevant to the consumer experience on the sites. The Brand Group segment offerings include original content produced by professional journalists from new and traditional media, politicians, celebrities, academics, policy experts, freelance writers and bloggers, its curated content and curated and aggregated content from third parties and user-generated content. Its content offerings are made available to audiences through sites, such as AOL.com and The Huffington Post, and related sites, as well as to specialized audiences on highly-targeted, branded properties, such as Engadget and TechCrunch. The Brand Group offers relevant brands, including the following: AOL.com-AOL.com curates and aggregates compelling and engaging content, including content verticals around news, sports, entertainment and finance; and provides access to important services, such as AOL Search and AOL Mail The Huffington Post-This is an influential news, opinion and lifestyle Website with user comments, which also includes various sections that offer news and perspectives on different subject areas, such as multicultural issues, healthy living and politics. Additionally, HP Live! provides live online streaming video programming that utilizes The Huffington Post’s community and social platform and invites real-time viewer engagement and interaction by smartphone, tablet or Webcams. MapQuest-This is an online mapping and directions service. The company seeks to continue to supplement its MapQuest offerings beyond navigation through the launch of original travel content and enhanced trip planning features. MapQuest also licenses its business-to-business services to third party customers. The company’s other brands include Moviefone, TechCrunch, Engadget, Makers and StyleMePretty. Through different services operated by AOL Platforms, advertisers are able to access inventory on Brand Group properties and its AOL Properties are able to optimize their content offerings, using multi-screen content optimization and personalization. The company offers AOL search on AOL Properties within the Brand Group and Membership Group. The company provides its consumers with a general, Internet-based search experience that utilizes the organic Web search results of Google Inc. (Google). The company also provides its consumers with relevant paid text-based search advertising through its relationship with Google, in which the company provides consumers sponsored link ads in response to their search queries. The company distributes its search experience via AOL owned and operated properties, enabling users to access AOL's search services through search boxes, homepage resets, toolbars, browser extensions, and working with internal and external partners to drive traffic to its search landing pages. In addition, the com

 

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Industry Analysis

AOL

Industry Average

Valuation AOL Industry Range
Price/Earnings 26.3x
Price/Sales 1.2x
Price/Book 1.3x
Price/Cash Flow 16.3x
TEV/Sales 0.9x
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