Angie’s List, Inc. operates a national local services consumer review service and marketplace where consumers can research, shop for and purchase local services for critical needs, such as home, health, and automotive services, as well as rate and review the providers of these services across 253 markets in the United States. The company’s ratings and reviews, which are available only to its members, assist its members in identifying and hiring the best provider for their local service needs. It enables highly-rated service providers to advertise discounts and other promotions to its consumers across its platforms, which include its Website, mobile application, email promotions, monthly magazine, and its call center. Services The company helps facilitate happy transactions between consumers nationwide and its collection of highly-rated service providers in approximately 720 categories of service, ranging from home improvement to health care. Member Services The company compiles a breadth of highly relevant, member-generated ratings and reviews that provide insights that would otherwise be difficult for consumers to obtain on their own. It collects reviews from both members and non-members, and actively monitors for fraudulent reviews. Only the company’s members’ reviews factor into service providers’ ratings, and consumers must subscribe to its service to access its ratings and reviews. The company’s members’ reviews span approximately 720 categories of service. Its members rate service providers on an A (Excellent) through F (Lousy) grading scale based on various criteria, including, overall experience, availability, price, quality, responsiveness, punctuality and professionalism, as well as other criteria, depending on the type of service provided. Ratings on each applicable criterion are averaged across all member reviews submitted for the service provider to produce the service provider’s grade on the company. In addition to a letter grade, the company encourages members and non-members to provide a detailed description and commentary on the service experience. The company also requests the approximate cost of the service, the date that the service was provided and whether the member or non-member would hire the service provider again in the future. It allows both members and non-members to report on each unique experience they engage in with a service provider. The company permits service providers to respond to reviews, both positive and negative, to provide its members with both sides of the story. It also deploys various other resources, including a team of internal audit personnel and its proprietary fraud detection technology, to ensure that its members can trust the service provider reviews available through its service. The company uses automated techniques to screen all reviews for fraudulent activity, duplicate reviews, vulgar language and fake or defamatory content prior to publication, and flagged reviews receive additional screening to ensure their accuracy, reliability and propriety. The company provides convenient access to its reviews on its Website and mobile platforms as well as over the telephone for certain membership plans. It also offers its members live customer support from its inbound member call center and assist its members in resolving disputes with service providers through its complaint resolution process. Service Provider Services The company’s consumers grade service providers on an A to F scale, and it invites service providers with an average grade of B or better and at least two reviews submitted in the last three years to advertise and offer exclusive discounts, promotions and e-commerce offers to consumers through their online profiles on its Website and mobile application, through its inbound member call center, through its email promotions or in the Angie’s List Magazine. In addition to traditional advertising on its platforms, the company’s e-commerce marketplace solutions offer consumers the opportunity to purchase services through it from service providers rated highly by its members. These e-commerce offerings are available through both email promotions and through postings on its Website and mobile application and are an important aspect of its business. The company encourages service providers to take an active role in managing their profiles and monitoring members’ ratings and reviews through its free Business Center service, which enables service providers to update their profile contact information, sign up for new review email notifications and respond to reviews. Intellectual Property As of December 31, 2014, the company had registered 23 trademarks in the United States, including Angie’s List, and 2 registered trademarks in Canada, as well as 2 pending trademark applications in the United States. Competition Traditional, Offline Competitors: The company competes with various traditional, offline consumer resources, such as the Yellow Pages and Consumers’ CHECKBOOK. Online Competitors: The company competes with free to consumer online ratings Websites and referral services, such as Handy, Inc.; HomeAdvisor, Inc.; Houzz, Inc.; Porch.com, Inc.; Red Beacon, Inc.; Thumbtack, Inc.; and Yelp, Inc. In its Health categories, the company competes for members with other online resources for patients, such as RateMDs, Inc.; and Health Grades, Inc. Across all categories, it also competes with established Internet companies, such as Amazon.com, Inc.; eBay Inc.; Facebook, Inc.; Google, Inc.; Groupon, Inc.; LivingSocial, Inc.; Microsoft Corporation; and Yahoo!
angie's list inc (ANGI:NASDAQ GS)
1030 East Washington Street
Indianapolis, IN 46202
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