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Last $4.95 USD
Change Today -0.05 / -1.00%
Volume 3.7M
As of 8:10 PM 04/24/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Sky Plaza

17th Floor

No. 46 Dongzhimenwai Street

Dongcheng District

Beijing, 100027

China

Phone: 86 10 8438 6868

Fax: 86 10 8460 8658

AirMedia Group Inc. operates out-of-home advertising platforms in China targeting mid-to-high-end consumers. As of December 31, 2013, the company operated digital frames and digital TV screens in 31 airports in China, including the 6 airports in China: Beijing Capital International Airport, Guangzhou Baiyun International Airport, Shanghai Pudong International Airport, Shanghai Hongqiao International Airport, Shenzhen Baoan International Airport and Chengdu Shuangliu International Airport. In addition, the company had contractual concession rights to sell advertisements on digital TV screens on the airplanes operated by seven airlines, including airlines in China, such as China Southern Airlines, Air China, China Eastern Airlines, Hainan Airlines and Shanghai Airlines. In addition, the company also holds concession rights to operate various traditional advertising media, including billboards, light boxes and other media platforms outside the air travel sector, such as unipole signs and other outdoor media. In January 2014, the company entered into a strategic partnership with China Radio International Oriental Network (Beijing) Co., Ltd, which manages the Internet TV business of China International Broadcasting Network, to operate the CIBN-AirMedia channel to broadcast network TV programs to air travelers in China. Advertising Network and Services The company offers advertising services at various platforms, including digital frames in airports, which include mega-size LEDs, digital TV screens in airports and on airplanes, traditional media in airports, such as light boxes, billboards and painted advertisements, and gas station media displays and other outdoor media displays outside of the air travel advertising sector. Digital Frames in Airports The company operates a network of digital frames, strategically placed in the areas of airports, such as departure halls, terminals and arrival halls, where most of the air travelers congregate and spend significant amounts of time waiting. The company’s digital frames are high-definition liquid crystal display (LCD) screens that change digital picture displays approximately every 6 or 12 seconds, with certain exceptions of 5 to 10 seconds in certain large airports. As of March 1, 2014, the company operated approximately 3,180 digital frames in 31 airports, 1,183 of which were standalone digital frames, including 108-inch LCD display screens and mega-size LED screens, 1,705 of which were TV-attached digital frames, and 292 of which were frames displayed in groups. Digital TV Screens in Airports The company places its digital TV screens in high-traffic areas of airports, such as departure halls, security check areas, boarding gates, baggage claim areas and arrival halls, where there tend to be significant waiting time. A majority of its standard digital TV screens are 42-inch plasma display panels or LCDs. As of March 1, 2014, the company operated approximately 2,343 digital TV screens in 30 airports in China under various concession rights contracts. The company’s airport programs consist of advertising and non-advertising content and are played for approximately 16 hours per day. The company’s non-advertising content is played in two-hour cycles, during which its advertising content is repeated hourly. In addition to separate advertising messages or videos, which are updated weekly, the company promotes the brand names of its advertisers by naming its programs after their brand names. The non-advertising content consists of humor clips, such as hidden camera shows and funny home videos, sports clips such as soccer, snooker and extreme sports, movie previews and interviews with celebrities, as well as the latest world fashion shows. Digital TV Screens on Airplanes As of March 1, 2014, the company's programs were placed on digital TV screens on planes operated by seven airlines. The displays on its network airplanes, which have been installed by aircraft manufacturers, are located at the top of passenger compartments and on the back of passenger seats. The digital TV screens at the top of passenger compartments range from 9 to 15 inches in size, whi

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