Activision Blizzard, Inc. develops and publishes online, personal computer (PC), video game console, handheld, mobile, and tablet games. The company offers games that operate on the Microsoft Corporation (Microsoft) Xbox One (Xbox One) and Xbox 360 (Xbox 360), Nintendo Co. Ltd. (Nintendo) Wii U (Wii U) and Wii (Wii), and Sony Computer Entertainment Inc. (Sony) PlayStation 4 (PS4) and PlayStation 3 (PS3) console systems (Xbox One, Wii U, and PS4 are collectively referred to as next-generation; Xbox 360, Wii, and PS3 are collectively referred to as prior-generation); the PC; the Nintendo 3DS, Nintendo Dual Screen and Sony PlayStation Vita handheld game systems; and mobile and tablet devices. Strategy The key elements of the company’s strategy include growing through continued strategic acquisitions and alliances; focusing on delivery of digital content and online services; and extending the reach of its existing franchises. Segments The company has two segments, Activision Publishing, Inc. (Activision) and its subsidiaries—publishing interactive entertainment software products and downloadable content; and Blizzard Entertainment, Inc. (Blizzard) and its subsidiaries—publishing real-time strategy games, role-playing games and online subscription-based games in the massively multi-player online role-playing game (MMORPG) category. Activision This segment operates as an international developer and publisher of interactive software products and content. Activision develops, markets, and sells products through retail channels or digital downloads, which are principally based on the company’s internally developed intellectual properties, as well as some licensed properties. Activision delivers content to a range of gamers, ranging from children to adults, and from core gamers to mass-market consumers to value buyers seeking budget-priced software, in various geographies. Activision's major franchises is Call of Duty. In 2015, Activision released the latest installment in the franchise, Call of Duty: Black Ops III. Activision is developing, distributing, and selling additional digital content for the global community of Call of Duty: Black Ops III players, along with content for the other Call of Duty titles, in addition to developing future releases and sequels. Another franchise for Activision is Skylanders,. Games in the Skylanders franchise combine the use of physical toys with digital interactive experiences to deliver gameplay to the company’s audience. In September 2015, the company released Skylanders SuperChargers, which introduced vehicles-to-life—an entirely new way for fans to experience the magic of Skylanders. In 2015, the company released The Taken King, the expansion to Destiny, the game universe created by Bungie under its long-term alliance with them. The company also introduced microtransactions within Destiny in October 2015. The company’s Skylanders SuperChargers is an internally-developed intellectual property that combines the use of physical toys with video games to deliver innovative gameplay experiences to its audience. Specifically, the games in the Skylanders franchise involve smart toys consisting of action figures and accessories and an electronic portal, which, when used with a figure or accessory, allows a player to store and access information about performance in the game. The company sells the toys and accessories both bundled with the software for the titles and on a stand-alone basis. Skylanders SuperChargers continues with the toys to life concept with the new vehicles to life concept, which includes online multiplayer and racing gameplay. The company offers Bungie's Destiny, an online universe of first-person action gameplay. In 2015, Activision released House of Wolves and The Taken King. Activision also develops products spanning other genres, including first-person action, action/adventure, role-playing, simulation, and strategy. Marketing, Sales, and Distribution North American Retail Sales and Distribution: The company’s products are available for sale or rental in thousands of retail outlets in North America. Its North American retail customers
activision blizzard inc (AIY:Frankfurt)
3100 Ocean Park Boulevard
Santa Monica, CA 90405
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