Ascena Retail Group, Inc., through its subsidiaries, operates as a specialty retailer of apparel for women and tween girls and boys in the United States. Segments The company classifies its businesses into five segments: Justice, Lane Bryant, maurices, dressbarn, and Catherines. Justice This segment includes approximately 997 specialty retail and outlet stores (of which 189 sell dual-gender merchandise), ecommerce operations, and certain licensed franchises in international territories. The Justice brand offers fashionable apparel to girls who are ages 7 to 14 in an environment designed to match the energetic lifestyle of tween girls, and fashionable apparel to boys who are ages 7 to 14 under the Brothers brand. This segment creates, designs, and develops its own Justice and Brothers branded merchandise in-house. The Justice merchandise mix represents the assortment that its boy or girl wants in their store - a mix of apparel, accessories, footwear, intimates, and lifestyle products, such as bedroom furnishings and electronics, to meet all their needs. This segment’s store footprint primarily includes mall locations, strip centers, lifestyle centers, and outlet centers. Lane Bryant This segment includes approximately 771 specialty retail and outlet stores, and ecommerce operations. Lane Bryant is a recognized brand name in plus-size fashion. Through private labels, such as Lane Bryant and Cacique, and select national brands, fashionable apparel is offered to female customers in plus-sizes 14-28, including intimate apparel, wear-to-work and casual sportswear, accessories, select footwear, and social occasion apparel. Lane Bryant has a loyal customer base, ranging in age from 25 to 45 years old, which shops for fashionable merchandise in the moderate price range. Lane Bryant retail stores are located in a combination of destination malls, lifestyle centers, and strip shopping centers. maurices This segment includes approximately 922 specialty retail and outlet stores, and ecommerce operations. The maurices brand offers up-to-date fashion designed to appeal to the 20 to 35 year-old female, including both a core and plus-size offering, with stores concentrated in small markets (approximately 25,000 to 150,000 people). Through its proprietary maurices label, the maurices product line includes women’s casual clothing, career wear, dressy apparel, active wear, and accessories. maurices stores are located near large discount and department stores to capitalize on the traffic those retailers generate. dressbarn This segment includes approximately 820 specialty retail and outlet stores, and ecommerce operations. The dressbarn brand primarily caters to women in their mid-30’s to mid-50’s age range with moderate-to-better quality career, special occasion, and casual fashion in both missy and plus sizes. dressbarn stores are located primarily in convenient strip shopping centers in major trading and high-density markets, and in surrounding suburban areas. Catherines This segment includes approximately 386 specialty retail stores and ecommerce operations. Catherines carries a range of plus sizes (16-34 and 0X-5X) and is particularly known for extended sizes (28-34). Catherines offers classic apparel and accessories to female customers for wear-to-work and casual lifestyles. Catherines customers are in the 45 years old and older age group, shop in the moderate price range, and are concerned with comfort, fit, and value. Catherines retail stores are primarily located in strip shopping centers and outlet locations. Store Locations As of July 26, 2014, the company operated approximately 3,900 stores in 48 states, the District of Columbia, and Canada. Justice is located across 48 states and Canada. Justice also has 63 international franchise stores. dressbarn has stores in 48 states, which are primarily concentrated in the northeast while maurices has stores in 44 states and Canada, with the primary concentration in the Midwest. The Lane Bryant and Catherines stores are located in suburban and small towns in 46 states and 44 states, respectively. Seasonality The company’s business is affected by seasonal sales trends primarily resulting from the timing of holiday and back-to-school shopping periods. The maurices brand experiences peak sales during the December holiday season, as well as during the early spring, which includes the Easter holiday season. The dressbarn brand has historically experienced higher sales in the spring, which includes the Easter and Mother’s Day holidays. The Lane Bryant and Catherines brands experience peak sales during the Easter, Mother’s Day and December holiday seasons. Lane Bryant’s peak sales around Mother’s Day extend through Memorial Day and into the early summer. Trademarks The company’s principal owned trademarks include JUSTICE, BROTHERS, LANE BRYANT, LANE BRYANT OUTLET, LANE BRYANT WOMAN, CACIQUE, RIGHT FIT BY LANE BRYANT, MAURICES, DRESSBARN, CATHERINES, CATHERINES PLUS SIZES, MAGGIE BARNES, LIZ&ME, SERENADA, and RIGHT FIT BY CATHERINES. The company has the U.S. Certificates of Registration of Trademark and trademark applications pending for the operating names of its stores and its major private label merchandise brands. The company’s segments sell products online through their ecommerce sites, such as Justice segment (www.shopjustice.com and www.shopbrothers.com); Lane Bryant segment (www.lanebryant.com and www.cacique.com); maurices segment (www.maurices.com); dressbarn segment (www.dressbarn.com); and Catherines segment (www.catherines.com). Competition The company competes with Walmart, Macy’s, JCPenney, Kohl’s, Old Navy, and Target. History Ascena Retail Group, Inc. was founded in 1962.
ascena retail group inc
(AHR:Berlin Stock Exchange)
933 MacArthur Boulevard
Mahwah, NJ 07430
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