Ascena Retail Group, Inc., through its subsidiaries, operates as a specialty retailer offering clothing, shoes and accessories for missy and plus-size women under the Lane Bryant, maurices, dressbarn and Catherines brands; and for tween girls under the Justice brand. Segments The company operates through five segments: Justice, Lane Bryant, maurices, dressbarn, and Catherines. Justice This segment includes 978 specialty retail and outlet stores, e-commerce operations, and certain licensed franchises in international territories. The Justice brand offers fashionable apparel to girls who are ages 5 to 12 in an environment designed to match the energetic lifestyle of tween girls. Justice creates, designs, and develops its own exclusive Justice branded merchandise in-house. The Justice merchandise mix represents the assortment that its girl wants in her store - a mix of apparel, accessories, footwear, intimates and lifestyle products, such as bedroom furnishings and electronics, to meet all of her needs. Justice retail stores are located in mall locations, strip shopping centers, lifestyle centers and outlet centers. Lane Bryant This segment includes 765 specialty retail and outlet stores and e-commerce operations. Lane Bryant is a recognized brand name in plus-size fashion. Through private labels, such as Lane Bryant and Cacique, and select national brands, fashionable apparel is offered to female customers in plus-sizes 14-28, including intimate apparel, wear-to-work and casual sportswear, accessories, select footwear and social occasion apparel. Lane Bryant has a loyal customer base, generally ranging in age from 25 to 45 years old, which shops for fashionable merchandise in the moderate price range. Lane Bryant retail stores are located in mall locations, strip shopping centers, lifestyle centers, and outlet centers. maurices This segment includes 951 specialty retail and outlet stores, and e-commerce operations. The maurices brand offers up-to-date fashion designed to appeal to female customers in their 20's and 30's, including both core and plus-size offerings, with stores concentrated in small markets (approximately 25,000 to 150,000 people). Through its proprietary maurices label, the maurices product line includes women’s casual clothing, career wear, dressy apparel, active wear, and accessories. maurices retail stores are typically located near large discount and department stores to capitalize on the traffic those retailers generate. dressbarn This segment includes 824 specialty retail and outlet stores, and e-commerce operations. The dressbarn brand primarily attracts female consumers in the mid-30’s to mid-50’s age range and offers moderate-to-better quality career, special occasion and casual fashion for working women. dressbarn retail stores are located primarily in convenient strip shopping centers in major trading and high-density markets, and in surrounding suburban areas. Catherines This segment includes 377 specialty retail stores and e-commerce operations. Catherines carries a range of plus sizes (16-34 and 0X-5X) and is particularly known for extended sizes (28-34). Catherines offers classic apparel and accessories to female customers for wear-to-work and casual lifestyles, generally catering to female customers 45 years and older. Catherines' customers generally shop in the moderate price range, and are concerned with comfort, fit and value. Catherines' retail stores are primarily located in strip shopping centers. Store Locations As of July 25, 2015, the company operated approximately 3,900 stores in 48 states, the District of Columbia and Canada. Justice is located across 48 states and Canada. Justice also has 63 international franchise stores. dressbarn has stores in 48 states and the District of Columbia, which are primarily concentrated in the northeast, while maurices has stores in 44 states and Canada, with the major concentration in the Midwest. Lane Bryant stores are located in suburban and small towns in 46 states. Catherines stores are located in suburban and small towns in 44 states. Acquisitions In August 2015, the company acquired ANN, INC., a major national specialty retailer of women’s apparel, shoes and accessories sold primarily under the Ann Taylor, LOFT and Lou & Grey brands. Trademarks The company’s principal owned trademarks include JUSTICE, LANE BRYANT, LANE BRYANT OUTLET, CACIQUE, RIGHT FIT, MAURICES, DRESSBARN, CATHERINES, CATHERINES PLUS SIZES, MAGGIE BARNES, LIZ&ME, SERENADA, DRESSBAR, 6th & LANE, and MAURICES IN MOTION. The company has the U.S. Certificates of Registration of Trademark and trademark applications pending for the operating names of its stores and the company’s major private label merchandise brands. E-commerce The company’s segments sell products online through their e-commerce sites, such as Justice segment – www.shopjustice.com; Lane Bryant segment – www.lanebryant.com; maurices segment – www.maurices.com; dressbarn segment – www.dressbarn.com; and Catherines segment – www.catherines.com. International Operations As of July 25, 2015, the company’s Justice brand had 44 company-operated stores in Canada; and maurices brand had 31 company-operated stores in Canada. Competition Some of the company’s competitors are Walmart, Macy’s, JCPenney, Kohl’s, Old Navy and Target. History Ascena Retail Group, Inc. was founded in 1962.
ascena retail group inc (AHR:Berlin)
933 MacArthur Boulevard
Mahwah, NJ 07430
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