A. H. Belo Corporation, together with its subsidiaries, operates as a local news and information publishing company. The company publishes The Dallas Morning News (www.dallasnews.com) in Texas; the Denton Record-Chronicle (www.dentonrc.com), a daily newspaper operating in Denton, Texas; and various publications targeting specific audiences. Publishing The Dallas Morning News’ is a metropolitan newspaper in the United States. The newspaper is distributed primarily in Dallas County and 10 surrounding counties. The Dallas Morning News also publishes Briefing, a newspaper distributed 4 days per week to approximately 200,000 nonsubscribers in select coverage areas; and Al Dia, a Spanish-language newspaper published on Wednesdays and Sundays and distributed to approximately 100,000 households in select coverage areas. The company has a portfolio of print and digital advertising products, which include display advertising, classified advertising, preprint advertising, and digital advertising. In addition to daily newspapers, the company publishes niche publications, which provide a vehicle for delivery of display, classified, and preprint advertising, typically to nonsubscribers of the company’s core newspapers. These publications target specific demographic groups, geographies and nonsubscriber households. Most niche publications have related Websites and mobile applications, allowing digital access by consumers. The company produces magazines or special newspaper editions to promote business, sporting or other events in the North Texas region, such as the Top 100 Places to Work edition. The company’s news Websites, including dallasnews.com, dentonrc.com and aldiadallas.com operates as news and entertainment platforms in the North Texas region. The news Websites offers users late-breaking and other up-to-date news coverage, user-generated content, advertising, e-commerce and other services. Printing and Distribution Printing and distribution includes commercial printing, distribution, direct mail and event-based services. The company provides commercial printing and distribution services, leveraging the capacity of its production and distribution assets to provide economic alternatives for customers seeking overhead relief. Home delivery and retail outlet distribution services are also provided for other national and regional newspapers delivered into the company’s coverage areas. The company also operates a direct mail service business in Phoenix, Arizona. Marketing Services Digital marketing services are offered by the company’s sales and marketing divisions and by its subsidiaries, Speakeasy, LLC; and Digital Holdings Company, Inc. Digital marketing services are provided as follows: Connect, a division of the company that manages multi-channel advertising campaigns for its customers, allowing customers to target demographic audiences using data analytics and allowing customers to determine the delivery media, such as email campaign, banner impressions or video views on third-party Websites. The company’s auto sales division offers targeted advertising to auto dealerships primarily in the North Texas region desiring to advertise their inventory on the cars.com platform. The company is under contract to sell this advertising through August 2019. Speakeasy, a service that targets middle-market business customers and provides social media account management and content marketing services principally for businesses in the North Texas region. Distribion, a DMV Holdings business, offers multi-channel marketing solutions through subscription sales of its cloud-based software, allowing customers to manage and individualize their marketing campaigns. Distribion also provides multi-channel marketing services to customers not having access to its proprietary software. Vertical Nerve, a DMV Holdings business, provides marketing analytics, search engine marketing and other marketing related services to businesses across the United States. Other marketing services include business marketing products offered through Marketing FX, a DMV Holdings business. These products include promotional products for businesses to supply to employees and customers. Event Marketing Services Through DMN CrowdSource, LLC, (CrowdSource) the company provides marketing and promotional services for events and event organizers. CrowdSource promotes community events, such as One Day University, an educational speaker event; Savor, a food, wine and spirits festival in Dallas; and Untapped, a craft beer festival held across five major Texas cities; and other community-related events. Strategy The company’s strategy includes to expand the marketing services sales teams to grow revenue in these emerging businesses; optimize and leverage marketing and sales capabilities in an integrated manner for existing print and digital products that creates sustainable revenue and earnings; produce quality local content distributed through digital and print platforms, improving the user interface and developing stronger retention methods among print readers; and develop new ways to monetize news content delivered on the company’s news and entertainment Websites; and increase utilization of operating assets through selling commercial printing and distribution services to third parties. Seasonality The company’s advertising revenues are subject to moderate seasonality, with advertising revenue typically higher in the fourth calendar quarter of each year because of the holiday shopping season. History A. H. Belo Corporation was founded in 1842.
a h belo corp-a
(AHC:New York Consolidated)
508 Young Street
Dallas, TX 75202
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