American Eagle Outfitters, Inc. operates as a retailer of apparel and accessories in the United States and internationally. The company operates approximately 1,000 retail stores and online at ae.com and aerie.com. The company offers an assortment of apparel and accessories for men and women under the American Eagle Outfitters brand, and intimates, apparel and personal care products for women under the Aerie brand. As of January 30, 2016, the company operated 949 American Eagle Outfitters stores and 97 Aerie stores. Its licensed store base has grown to 141 locations in 22 countries and its online business ships to 81 countries worldwide. The company had 1,188 company-owned and licensed store locations. The company’s company-owned retail stores are located in shopping malls, lifestyle centers and street locations in the U.S., Canada, Mexico, China, Hong Kong and the United Kingdom. The company’s merchandise is sold at American Eagle Outfitters and Aerie stores owned and operated by third party operators. As of January 30, 2016, the company’s products are sold at 141 locations operated by licensees in 22 countries. The company sells merchandise through its Websites, ae.com and aerie.com. Brands American Eagle Outfitters Brand The company’s bottoms collection is complemented by an assortment of other apparel categories, as well as footwear and accessories. As of January 30, 2016, the American Eagle Outfitters brand operated 949 stores and online at ae.com. The company has license agreements with third parties to operate American Eagle Outfitters and Aerie stores throughout Asia, Europe, Latin America and the Middle East. Aerie Aerie is an intimates brand, offering bras, undies, and swim for every girl. As of January 30, 2016, the Aerie brand operates 97 stores and 67 side-by-side stores connected to American Eagle Outfitters brand stores. In addition, the Aerie brand is sold in American Eagle Outfitters brand stores and online at aerie.com. Other Brands The company owns Tailgate Clothing Company, which owns and operates Tailgate, a vintage, sports-inspired apparel brand with a college town store concept, and Todd Snyder New York, a premium menswear brand. As of January 30, 2016, the company operated one Tailgate store in Iowa City, Iowa. Tailgate and Todd Snyder product is also sold online at TailgateClothing.com and ToddSnyder.com, respectively. Strategy The key elements of the company’s strategy are to achieve growth through continued product innovation and product-focused marketing across both stores and digital channels to drive customer acquisition; grow the Aerie brand through digital expansion, new customer acquisition and new store growth; grow the digital business through its continued focus on advancing mobile, investing in digital marketing, expanding its product offerings and improving the desktop experience; and pursuing international expansion by advancing its digital capabilities and through its blended approach of licensed and company-owned store growth. Trademarks and Service Marks The company has registered AMERICAN EAGLE OUTFITTERS, AMERICAN EAGLE, AE, AEO, LIVE YOUR LIFE, Aerie and the Flying Eagle Design with the United States Patent and Trademark Office. It also has registered or has applied to register these trademarks with the registries of the foreign countries in which its stores and/or manufacturers are located and/or where its product is shipped. The company has registered AMERICAN EAGLE OUTFITTERS, AMERICAN EAGLE, AEO, LIVE YOUR LIFE, Aerie and the Flying Eagle Design with the Canadian Intellectual Property Office. In addition, it has acquired rights in AE for clothing products and registered AE in connection with certain non-clothing products. In the U.S. and in other countries around the world, the company has registered, or has applied to register, various other marks used in its business, including its pocket stitch designs. History American Eagle Outfitters, Inc., a Delaware corporation, was founded in 1972.
american eagle outfitters (AFG:Munich)
77 Hot Metal Street
Pittsburgh, PA 15203
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