American Eagle Outfitters, Inc. operates as a retailer of apparel and accessories in the United States and internationally. The company operates under the American Eagle Outfitters and aerie by American Eagle Outfitters brands. It operates approximately 1,000 retail stores. Brands American Eagle Outfitters Brand: The American Eagle Outfitters brand targets 15 to 25 year old men and women. Denim is the cornerstone of the American Eagle Outfitters product assortment, which is complemented by other key categories, including pants, shorts, sweaters, fleece, outerwear, graphic T-shirts, footwear, and accessories. aerie: The aerie brand is a collection of intimates and personal care products for women that want to feel good about who they are, inside and out. The collection is available in 101 aerie stores throughout the United States and Canada, online at aerie.com and at select American Eagle Outfitters stores. aerie, with bras and undies at the core, and offerings in sleep, swim and apparel is beautiful, feminine, soft, sensuous, yet comfortable and real. The company offers clothing, accessories, and personal care products. American Eagle Outfitters and aerie merchandise is also available at international store locations managed by third party operators. As of January 31, 2015, the company operated 955 American Eagle Outfitters stores and 101 aerie stores. Its third party operated store base has grown to 99 stores in 16 countries and products purchased through its online business, AEO Direct, ship to 81 countries worldwide. The company sells merchandise through ae.com and aerie.com, which are the digital manifestation of the lifestyle that its brands represent. In addition to purchasing items directly from its digital channels, customers can experience AEO Direct in-store through the company’s Store-to-Door program. This program enables store associates to sell any item available online to an in-store customer in a single transaction. The company focuses on delivering an omni-channel approach to customer engagement. It has made investments, including a re-launched mobile app and enhanced Websites. International Operations As of January 31, 2015, the company had 101 company-operated stores in Canada, 18 in Mexico, 9 in China, 6 in Puerto Rico, 5 in Hong Kong, and 3 in the United Kingdom. The company has agreements with multiple third party operators to expand its brands internationally. As of January 31, 2015, the company had 99 stores operated by its third party operators in 16 countries. Strategy The key elements of the company’s strategy include continuing evolution of its omni-channel capabilities (flexible fulfilment, full utilization of its omni-channel distribution center and maximizing its investments in technologies and tools); growing its digital business through further site enhancements, expanded product line, improved customer engagement and continued upgrades to its mobile site; and improving its stores and repositioning the store fleet. Trademarks and Service Marks The company has registered AMERICAN EAGLE OUTFITTERS, AMERICAN EAGLE, AE, AEO, LIVE YOUR LIFE, aerie and the Flying Eagle Design with the United States Patent and Trademark Office. It also has registered or applied to register these trademarks with the registries of the foreign countries in which its stores and/or manufacturers are located and/or where its product is shipped. The company has registered AMERICAN EAGLE OUTFITTERS, AMERICAN EAGLE, AEO, LIVE YOUR LIFE, aerie and the Flying Eagle Design with the Canadian Intellectual Property Office. In addition, it has acquired rights in AE for clothing products and registered AE in connection with certain non-clothing products. In the United States and in other countries around the world, the company also has registered, or has applied to register, a number of other marks used in its business, including its pocket stitch designs. History American Eagle Outfitters, Inc., a Delaware corporation, was founded in 1972.
american eagle outfitters
(AFG:Munich Stock Exchange)
77 Hot Metal Street
Pittsburgh, PA 15203
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