Express Travel brand). Additional services are offered to Gold, Platinum and Centurion Card Members when booking through TLS. Plenti During 2015, the company launched Plenti, a U.S.-based loyalty coalition, with AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Coalition loyalty programs, such as Plenti and the company’s Payback program (which is operated by the company’s Loyalty Partner subsidiary) enable consumers to earn rewards points and use them to save on purchases from various participating merchants through a multi-category rewards platform that is payment agnostic. ICS segment This segment offers the company’s charge and credit cards to consumers and small businesses in various countries worldwide. The company continued to bolster its international proprietary card business through the launch of various new or enhanced card products during 2015, including the American Express Essential Credit Card in Australia and the Blue Cash Credit Card from American Express in Hong Kong. The company offers many of the same programs and services in its international proprietary card-issuing business as the company does in its U.S. proprietary issuing business. Also, as in the United States, the company issues cards internationally under distribution agreements with financial services institutions. Another example of its distribution partnerships is affinity cards with fraternal, professional, educational and other organizations. For instance, the company has been successful in penetrating the affinity card segment in Australia, where the company issues cards with some of the largest professional associations in that country. In Australia, affinity cards are a major part of the company’s consumer lending portfolio. As in the United States, the Membership Rewards program is a driver of Card Member spending in the international consumer business. The company’s redemption options include travel, retail merchandise, entertainment, shopping and recreation gift certificates, experiences, financial services and donations to benefit charities. In 2015, the company continued to improve its rewards programs. The company provided more flexibility in the way Card Members could use their rewards points by upgrading its capabilities in certain countries to allow Card Members to use rewards to pay for eligible transactions on the Card Member’s statement, as well as at the point of sale in select retail locations in store and online. The company also offers the opportunity to pay for travel services by allowing International Consumer Card Members to use their Membership Rewards points to pay for their travel purchases and other charges in 19 countries outside the United States. The company continues to build on its strengths and look for further opportunities to increase its presence internationally. Through Loyalty Partner, the company’s marketing services company, it builds coalition loyalty programs, such as the Payback program, and offers loyalty cards good for discounts and rewards at participating coalition partners. Loyalty Partner operates the Payback program in Germany, India, Italy, Mexico and Poland. Loyalty Partner also provides market analysis, operating platforms and consulting services that help merchants improve their businesses. Using these services, participating merchants are able to run targeted and tailored campaigns across various channels. Loyalty Partner has deepened the company’s merchant relationships in certain countries, added consumers to its international customer base and expanded its range of rewards and loyalty marketing services. It also provides the company opportunities to offer American Express products and services to new customer segments and develop new cobrand card products, such as the Payback cobrand card products in Germany, India, Italy, and Mexico. Competition The company’s proprietary card-issuing business is subject to competition from multinational banks, such as Banco Santander, Citibank and HSBC. GCS segment This segment offers a range of payments and expense management solutions to large and mid-sized companies and o
american express co (AEC1:Frankfurt)
200 Vesey Street
New York, NY 10285
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