any revolving credit cards on which it assesses finance charges for revolving balances. The company applies standards and criteria for creditworthiness to each Card Member through various means both at the time of initial solicitation or application and on an ongoing basis during the card relationship. The company uses credit models and techniques in its risk management operations. Membership Rewards Program The company’s Membership Rewards program allows Card Members to earn one point for virtually every dollar charged on eligible, enrolled American Express cards, and then uses points for a range of rewards, including travel, retail merchandise, dining and entertainment, financial services and donations to benefit charities. In 2015, the company announced a partnership with Airbnb to allow eligible U.S. Card Members to use points to book accommodations directly on the Airbnb Website. The company also partnered with Best Buy to allow eligible U.S. Card Members to use their points for online purchases on BestBuy.com. Card Member Benefits and Services The company’s Card Members have access to various special benefits and services, some of which are fee-based, depending on the type of cards they have. OPEN In addition to the company’s U.S. consumer card business, through American Express Bank, the company is also a major payment card issuer for small businesses (generally, firms with approximately 100 employees). American Express OPEN offers small business owners a range of products, services, tools and savings designed to meet their evolving payment and business needs, including charge and credit cards; rewards on eligible spend and business-relevant rewards redemption options; travel and concierge services; retail and travel protections, such as purchase protection and baggage insurance; a five percent discount or two Membership Rewards points for each eligible dollar spent at select suppliers of travel, business services and products through OPEN Savings; expense management tools and reporting; online account management capabilities; resources to help improve and manage a business through its community-driven Website, OPEN Forum; and client managers for its major clients to support business growth. OPEN engages in advocacy efforts on behalf of small businesses. These advocacy efforts include the company’s OPEN for Government Contracting program to help small businesses learn how to obtain government contracts, programs designed to help women entrepreneurs learn how to improve and sustain businesses, and the company’s efforts to increase awareness of the importance of small businesses in its communities generally. In 2015, the company led the sixth Small Business Saturday, a day to increase consumer awareness and patronage of local businesses and their role in the economy and local neighborhoods. Small Business Saturday takes place in the United States, the United Kingdom and Australia, with similar initiatives in Israel and South Africa. Strategy Core elements of the company’s strategy are designing card products with features that appeal to the company’s target customer base in traditional and newer customer segments; using incentives to drive spending on its various card products and generate loyal customers, including its Membership Rewards program, cash-back reward features and participation in loyalty programs sponsored by the company’s cobrand and other partners, such as Delta SkyMiles; providing a range of other benefits and services across card products to address travel and other needs; driving spending in online and offline channels and accommodating spending wherever and however Card Members desire; developing and nurturing wide-ranging relationships with cobrand and other partners; promoting and using incentives for Card Members to use their cards in new and expanded merchant categories, including everyday spend and traditional cash and check categories; providing solutions to support the everyday business operations of its small business customers; and providing exceptional customer service. Card-Issuing Business and Deposit Programs — Regulation The company’s charge card,
american express co (AEC1:Frankfurt)
200 Vesey Street
New York, NY 10285
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