sk Lustre software is a color grading solution used by artists for creative look development and final color and lighting effects for both film and television. Acquisitions In June 2014, the company acquired Shotgun Software Inc. that provides a cloud-based production management solution that enables digital studios to track, schedule, review, and collaborate on projects and images. In 2014, the company acquired Within Technologies Limited (Within). The acquisition of Within would accelerate Autodesk’s development of tools and technologies for MFG, including 3D printing. Research and Development For the fiscal year ended January 31, 2015, the company’s research and development expenditures included $725.2 million. Marketing and Sales The company licenses or sells its products and services globally, primarily through indirect channels consisting of distributors and resellers. To a lesser extent it also transacts directly with a select set of customers who are primarily large corporations. The company’s indirect channel model includes both a two-tiered distribution structure, where distributors sell to resellers, and a one-tiered structure, where it sells directly to resellers. The company has a network of approximately 2,200 resellers and distributors worldwide. Sales through the company’s major distributor, Tech Data Corporation and its affiliates, accounted for 25% for fiscal year 2015. Its customers through Tech Data are the resellers and end users who purchase its software licenses and services. The company’s customer-related operations are divided into three geographic regions, the Americas; Europe, Middle East, and Africa (EMEA), and the Asia Pacific (APAC). The company also works directly with reseller and distributor sales organizations, computer manufacturers, other software developers, and peripherals manufacturers in cooperative advertising, promotions, and trade-show presentations. It has a worldwide user group organization and has created online user communities dedicated to the exchange of information related to the use of its products. The company’s customers are able to imagine, design and create their ideas by visualizing, simulating, and analyzing real-world performance early in the design process by creating and manipulating digital prototypes. Its professional software products are sold worldwide, both directly to customers and through a network of resellers and distributors. Additionally, the company sells a line of consumer products for digital art, personal design and creativity, and home design. These products are sold over the Internet and in various digital storefronts, including the Apple App Store and the Google Play Store. The company serves customers in the ACE; MFG; and digital media, consumer, and entertainment industries. Competition The company’s primary global competitors in the PSEB, AEC, and MFG segments include Adobe Systems Incorporated; ANSYS, Inc.; AVEVA Group plc; Bentley Systems, Incorporated; Dassault Systèmes S.A. and its subsidiary Dassault Systèmes SolidWorks Corp.; Environmental Systems Research Institute, Inc. (ESRI); Intergraph Corporation, a wholly owned subsidiary of Hexagon AB; MSC Software Corporation; Nemetschek AG; PTC; 3D Systems; Seimens PLM; and Trimble Navigation Limited. The company’s M&E segment also competes with Adobe Systems Incorporated; Apple Inc.; Avid Technology, Inc.; SONY Corporation; Technicolor; and others. History Autodesk, Inc. was founded in 1982.
autodesk inc (ADSK:NASDAQ GS)
111 McInnis Parkway
San Rafael, CA 94903
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