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Company Description

Contact Info

Adi-Dassler-Strasse 1

Herzogenaurach, 91074


Phone: 49 91 32 84 0

Fax: 49 91 32 84 22 41

adidas AG operates as a sporting goods company in Europe, North America, Asia, and Latin America. The company offers sports footwear, apparel and accessories. Segments The company offers a range of products around three core segments: adidas, Reebok and TaylorMade-adidas Golf. Adidas The company's product and marketing initiatives at adidas focus on five global priorities: football, running, training, basketball, and originals. Reebok The Reebok Segment designs, markets, and distributes of sports, fitness and casual footwear, apparel and equipment. Reebok owns Women’s Fitness, Challenge Men’s Sport, and revive classics. The segment also includes Reebok-CCM Hockey and Rockport. Reebok-CCM Hockey designs, manufactures and markets hockey equipment and apparel with two of the hockey brand names: Reebok Hockey and CCM Hockey. Rockport designs and markets dress, casual and outdoor footwear, as well as apparel and accessories. TaylorMade-adidas Golf TaylorMade-adidas Golf supplies metalwood. It focuses on consumers who seek the performance-enhancing golf equipment available, including drivers, fairway woods, irons, putters and balls. TaylorMade-adidas Golf markets products under the brand names of TaylorMade, adidas Golf, and Ashworth. adidas Golf targets active, serious, athletic-minded golfers who understand that the right technologies can improve the performance of golf footwear and apparel. Ashworth is a designer of men’s and women’s golf-inspired lifestyle sportswear distributed internationally in golf pro shops and resorts, as well as upscale department and specialty stores.


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Valuation ADDDF Industry Range
Price/Earnings 16.6x
Price/Sales 0.9x
Price/Book 2.7x
Price/Cash Flow 33.9x
TEV/Sales 1.5x

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