Adobe Systems Incorporated operates as a diversified software company. The company has operations in the Americas; Europe, the Middle East and Africa; and the Asia-Pacific. The company offers a line of products and services used by creative professionals, marketers, knowledge workers, application developers, enterprises and consumers for creating, managing, delivering, measuring, optimizing and engaging with content and experiences across multiple operating systems, devices and media. The company markets and licenses its products and services directly to enterprise customers through a sales force and to end-users through app stores and its own Website at www.adobe.com. The company offers many of its products through a software-as-a-service model or a managed services model (both of which are referred to as a hosted or cloud-based model), as well as through term subscription and pay-per-use models. It also distributes certain products and services through a network of distributors, value-added resellers (VARs), systems integrators (SIs), independent software vendors, retailers, software developers and original equipment manufacturers (OEMs). In addition, the company licenses its technology to hardware manufacturers, software developers and service providers for use in their products and solutions. The company’s products run on personal and server-based computers, as well as on smartphones, tablets and other devices, depending on the product. Segments The company operates in the following segments: Digital Media, Digital Marketing, and Print and Publishing. Digital Media This segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to create, publish, promote and monetize their digital content anywhere. The company’s customers include traditional content creators, Web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers. The company’s customers also include knowledge workers who create, collaborate and distribute documents. Digital Marketing This segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. The company’s customers include digital marketers, advertisers, publishers, merchandisers, Web analysts, chief marketing officers, chief information officer and chief revenue officers. Print and Publishing This segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to its legacy type and OEM printing businesses. Principal Products and Services Digital Media Products Creative Cloud Creative Cloud is a subscription offering that enables the creation of engaging digital content. Through Creative Cloud, users can explore, create, publish and share their work across devices, the desktop and the Web. Members have access to a vibrant community, publishing services to deliver apps and Websites, cloud storage to access their work, the ability to sync their files to any device, collaboration capabilities with team members, and new products and exclusive updates as they are developed. Creative Cloud members can build a Creative Profile, which persists wherever they are. A user’s Creative Profile moves with them through Creative Cloud services from app-to-app and device-to-device, giving them immediate access to their personal files, photos, graphics, colors, fonts, text styles, desktop setting customizations and other important assets. Furthermore, CreativeSync synchronizes all files, photos, fonts and other assets used in a particular workflow so that users can begin creative work on any device and seamlessly continue it on another. Adobe Stock is an online marketplace with approximately 40 million curated photos, graphics and videos that is deeply integrated with Creative Cloud apps. New mobile apps that run on tablets and smartphones enable connections between essential Creative Cloud desktop tools and a new family of mobile apps that extend the capabilities of Photoshop, Illustrator, Pr
adobe systems inc (ADBE:NASDAQ GS)
345 Park Avenue
San Jose, CA 95110
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