Acxiom Corporation operates as a global technology and enablement services company. The company’s segments include Connectivity, Audience Solutions, and Marketing Services. Connectivity This segment activates data and makes it portable across the open marketing ecosystem. The company operates as an open connectivity layer enabling its clients to reach consumers across channels and measure the impact of marketing on sales. It offers two primary services through its LiveRamp Connect platform, including data onboarding and customer link. Data Onboarding: Data onboarding enables clients to activate offline data for use across their preferred marketing platforms for display, search, video, mobile, site optimization, data management, attribution, and more. By activating data through a central hub that is automated, secure, and privacy-safe, brands are able to reduce the number of places they send personally identifiable information. Data files are imported, anonymized, matched to online or mobile devices and digital IDs, and distributed for use to any of the approximately 300 partners in the company’s network. Customer Link: LiveRamp Customer Link helps clients tie together customer data in a privacy-safe way. Using the same infrastructure developed for Data Onboarding, the company ingests data from various sources, including campaign impression data from digital advertising platforms, Website traffic, and purchase data, and tie it to anonymous links that represent a consumer. This enables the company’s clients to create a unified view of online and offline customer activity that could be used to improve campaign performance. Audience Solutions This segment helps clients validate the accuracy of their people-based data, enhance it with additional insights, and keep it up to date, enabling them to reach audiences with highly relevant messages. Leveraging the company’s recognition and data assets, clients could identify, segment, and differentiate their audiences for marketing and customer experiences. Audience Solutions' offerings include InfoBase, the company’s large consumer data store that serves as the basis for Acxiom's consumer demographics products, and AbiliTec, its patented identity resolution technology that assists its clients in reconciling and managing variations of customer identity over time and across multiple channels. InfoBase: With approximately 1,500 demographic, socio-economic and lifestyle data elements and various thousand predictive models, the company’s InfoBase products provide marketers with the ability to identify and reach the right audience with the right message across both traditional and digital channels. Through partnerships with a range of online publishers and digital marketing platforms, including Facebook, Twitter, 4INFO, AOL, eBay, MSN, and Yahoo, marketers can use InfoBase data to create and target specific audiences. For example, using InfoBase data available inside of Facebook's Custom Audiences tool, a local pet store could run a campaign targeting male pet-owners that live in zip code 94123. Similarly, a regional bank could leverage its data to create and target an audience of households with children that generate a certain annual income and live in Central Arkansas. AbiliTec: AbiliTec helps brands recognize individuals and households using a number of different input variables and connect identities online and offline. Marketing Services This segment helps clients unify data at the individual level in a privacy-safe environment and use it to achieve data-driven results. The company’s Marketing Services segment helps clients unify data at the individual level in a privacy-safe environment, so they could execute people-based marketing campaigns, tie back to real results, and drive a continual cycle of optimization. The company helps architect the foundation for data-driven marketing by delivering solutions that integrate customer and prospect data across the enterprise, thereby enabling clients to establish a single view of the customer. Marketing Database Services: The company’s Marketing Database offering provides solutions that unify consumer data ac
acxiom corp (ACXM:NASDAQ GS)
601 East Third Street
PO Box 8190
Little Rock, AR 72203
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