Acxiom Corporation operates as an enterprise data, analytics and software-as-a-service company. The company serves a global client base from locations in the United States, Europe, South America, and the Asia-Pacific region. The company excels in relationships with organizations that view the activation, management, and application of data as an integral component of their business decision-making processes. Segments The company’s segments include Marketing and Data Services, and IT Infrastructure Management. Marketing and Data Services This segment includes the company’s global lines of business for customer data integration, consumer insight solutions, marketing management services (including the audience operating system and LiveRamp on-boarding services), email fulfillment services, and consulting and agency services. Marketing and Data Services is the company’s major business segment. In this business, the company helps its clients connect and analyze online, offline, customer and partner data to help organizations better know their customers; connect and personalize customer experiences – across channels and partners, and over time – to help organizations engage their customers; connect partners through a ‘safe haven’ (a privacy-compliant environment that allows advertisers and partners to responsibly shield sensitive information across multiple media channels); manage their audience distribution to optimize media spend and provide consumers with better experiences and access to the things that matter most to them. The range of capabilities that the company provides includes data sourcing; data activation through analytics, integration and improvement; the building and managing of customer marketing databases; partner integration; providing a neutral connectivity platform to enable the use of first- and third-party data across approximately 140 marketing platforms; and the application of insights to the range of business applications that its clients value. Also included within Marketing and Data Services is the execution of email and mobile marketing campaigns for its clients. The company’s offerings span technology, applications and tools, analytics and consulting. IT Infrastructure Management This segment develops and delivers IT outsourcing and transformational solutions. This segment provides mainframe, server hosting, and cloud computing services. Clients The company’s client base consists primarily of Fortune 1000 companies and organizations in the financial services, insurance, information and investment services, direct marketing, retail, consumer packaged goods, technology, automotive, entertainment, healthcare, travel, and telecommunications industries, as well as in non-profit and government sectors. Sales and Marketing The company’s sales teams focus on new business development across all markets – sales to new clients and sales of new lines of business to existing clients, as well as revenue growth within existing accounts. The company’s partner organization focuses on enabling key media partners, agencies, and software providers who could help drive value for its clients or who benefit from using Acxiom for data, analytics and audience management. Dispositions In the year ended March 31, 2015, the company completed the sale of its U.K. fulfillment business, 2Touch. Growth Strategy The company’s growth strategy is focused upon delivering innovation; enabling greater results for its clients; building a better business; and assessing its business through a portfolio approach. Research and Development The company’s total engineering investment (research and development expense plus capitalization of software) was $38.9 million in the year ended March 31, 2015. Seasonality Historically, the company’s Marketing and Data Services segment has experienced the lowest revenue in the first quarter of each fiscal year (year ended March 2015). History Acxiom Corporation, a Delaware corporation, was founded in 1969.
acxiom corp (ACXM:NASDAQ GS)
601 East Third Street
PO Box 8190
Little Rock, AR 72203
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