Autobytel Inc. operates as an automotive marketing services company. The company assists automotive retail dealers (Dealers) and automotive manufacturers (Manufacturers) to market and sell new and used vehicles to consumers through its programs for online lead referrals (Leads), Dealer marketing products and services, and online advertising programs and mobile products. The company’s consumer-facing automotive Websites (Company Websites), which include its primary Website, Autobytel.com, provide consumers with information and tools to aid them with their automotive purchase decisions and the ability to submit inquiries requesting Dealers to contact the consumers regarding purchasing or leasing vehicles (Vehicle Leads). For consumers who might not be able to secure loans through conventional lending sources, its Company Websites provide these consumers the ability to submit inquiries requesting Dealers or other lenders that might offer vehicle financing to these consumers to contact the consumers regarding vehicle financing (Finance Leads). Products and Services Leads are internally-generated from the company’s Company Websites (Internally-Generated Leads) or acquired from third parties (Non-Internally-Generated Leads) that generate Leads from their Websites (Non-Company Websites). The company sells Internally-Generated Leads and Non-Internally-Generated Leads directly to Dealers and indirectly to Dealers through a wholesale market consisting of Manufacturers and other third parties in the automotive Lead distribution industry. In conjunction with its Lead programs, the company offers Dealers and Manufacturers other products and services, including its iControl by Autobytel, WebLeads+, Email Marketing Manager, Payment Pro and Lead Call products and services, to assist them in capturing online, in-market customers and selling more vehicles by improving conversion of Leads to sale transactions. Vehicle Lead Programs The company provides Dealers and Manufacturers with opportunities to market their vehicles to potential vehicle buyers. Dealers participate in the company’s Vehicle Lead programs, and Manufacturers participate in its Vehicle Lead programs, its display advertising programs and its direct marketing programs, reaching consumers that are in the market to acquire a vehicle. Leads may be submitted by consumers through the company’s Company Websites or through Non-Company Websites. For consumers using its Company Websites, it provides research information, including vehicle specification data, safety data, pricing data, photos, videos, regional rebate and incentive data, and additional tools, such as the compare and configuration tools, to assist them in this process. The company also provides additional content on its Company Websites, including its database of articles, such as consumer and professional reviews, and other analyses. Additional automotive information is also available on the company’s Company Websites to assist consumers with specific vehicle research, such as the trade-in value of their vehicle. New Vehicle Lead Program: The company’s Vehicle Lead program for new vehicles allows consumers to submit requests for pricing and availability of specific makes and models. A new Vehicle Lead provides information regarding the make and model of a vehicle, and may also include additional data regarding the consumer’s needs, including any vehicle trade-in, whether the consumer wishes to lease or buy, and other options that are important to the vehicle acquisition decision. The company’s Leads are subject to quality verification that is designed to maintain the high quality of its Leads and increase the Lead buy rates for its Lead customers. Quality verification includes the validation of name, phone number, email address and postal address. The company’s quality verification also involves proprietary systems, as well as partnerships with vendors specializing in customer validation. The company also sends an email message to the consumer with the Dealer’s name and phone number, and if the Dealer has a dedicated Internet manager, the name of that manager. Dealers contact the consumer with
autobytel inc (ABTL:NASDAQ CM)
18872 MacArthur Boulevard
Irvine, CA 92612
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