Anheuser-Busch InBev SA/NV, a brewing company, produces, markets, distributes, and sells beer worldwide. The company offers a portfolio of approximately 200 beer brands. Segments The company has seven business segments: North America, Mexico, Latin America North, Latin America South, Europe, Asia Pacific, and Global Export & Holding Companies. Products and Brands Beer: The company’s beer portfolio is divided into global brands, multi-country brands and local brands. The company’s global brands include Budweiser, Corona and Stella Artois; international brands Beck’s, Leffe and Hoegaarden; and local champions Bud Light, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Cass and Jupiler. The company granted Constellation Brands, Inc. the exclusive right to market and sell Corona and certain other Grupo Modelo brands in 50 states of the United States, the District of Columbia and Guam, including Victoria, Modelo Especial, Pacifico and Negra Modelo. In certain markets, it also distributes products of other brewers. Non-Alcoholic Malt Beverages In the United States, the company also produces non-alcohol malt beverage products, including O’Doul’s, O’Doul’s Amber and related products. Non-Beer Soft Drinks: The company also has a presence in the soft drink market in Latin America through its subsidiary Ambev S.A. (Ambev) and in the United States through Anheuser-Busch Companies, LLC (Anheuser-Busch). Its soft drinks include both carbonated soft and non-carbonated soft drinks. The company’s soft drinks business includes both its own production and agreements with PepsiCo related to bottling and distribution of PepsiCo brands. Ambev has long-term agreements with PepsiCo whereby Ambev has the exclusive right to bottle, sell and distribute certain brands of PepsiCo’s portfolio of carbonated and non-carbonated soft drinks in Brazil. The agreements would expire on 31 December 2017. Ambev also has agreements with PepsiCo to bottle, sell, distribute and market some of its brands in the Dominican Republic. Through its Latin America South operations, Ambev is also PepsiCo’s bottler for Argentina, Bolivia, Uruguay, and in some regions of Peru. Apart from the bottling and distribution agreements with PepsiCo, Ambev also produces, sells and distributes its own soft drinks. Its main carbonated soft drinks brand is Guaraná Antarctica. Ambev sells and distributes Monster Energy Company (Monster) drinks in Brazil pursuant to a distribution agreement executed in 2012 and a renewable long-term agreement executed in January 2013. In 2014, Monster announced that it had entered into a long-term strategic partnership in the global energy drink category with The Coca-Cola Company and that The Coca-Cola Company would become Monster’s preferred global distributor, including in the United States. As a result, certain agreements the company and Monster had entered into relating to the local distribution by the company’s subsidiaries of Monster products in the United States would be terminated. Strategy The company’s strategy is to focus its attention on its core to premium brands. As a result, the company makes clear brand choices and seeks to invest in those brands that build deep connections with consumers and meet their needs. Intellectual Property The company has approximately 85 pending patent families. Research and Development In 2014, the company spent USD 217 million in the area of market research and on innovation in the areas of process optimization and product development at its Belgian research and development center and across its business segments Regulations At the federal level, the Alcohol & Tobacco Tax & Trade Bureau of the U.S. Treasury Department oversees the industry, and each state in which the company sells or produces products, and some local authorities in jurisdictions in which it sell products, also has regulations that affect the business conducted by the company and other brewers and wholesalers. History Anheuser-Busch InBev SA/NV was founded in 1366.
anheuser-busch inbev nv
Phone: 32 1 627 61 11
Fax: 32 1 650 61 11www.ab-inbev.com
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