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Company Description

Contact Info

1 Infinite Loop

Cupertino, CA 95014

United States

Phone: 408-996-1010


Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players; and sells various related software, services, accessories, networking solutions and third-party digital content and applications. The company’s products and services include iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, and a portfolio of consumer and professional software applications; iOS, macOS, watchOS, and tvOS operating systems; and iCloud, Apple Pay, and various accessory, service and support offerings. The company also sells and delivers digital content and applications through the iTunes Store, App Store, Mac App Store, TV App Store, iBooks Store and Apple Music (collectively ‘Internet Services’). Products iPhone iPhone is the company’s line of smartphones based on its iOS operating system. iPhone includes Siri, a voice activated intelligent assistant, and Apple Pay and Touch ID on qualifying devices. In September 2016, the company introduced iPhone 7 and 7 Plus, featuring new camera systems, immersive stereo speakers and water and dust resistance. During 2016, the company also began selling iPhone SE, which had a 4-inch Retina display. iPhone works with the iTunes Store, App Store, iBooks Store, and Apple Music for purchasing, organizing, and playing digital content and apps. iPad iPad is the company’s line of multi-purpose tablets based on its iOS operating system, which includes iPad Pro, iPad Air and iPad mini. iPad includes Siri and also includes Touch ID on qualifying devices. iPad works with the iTunes Store, App Store, iBooks Store and Apple Music for purchasing, organizing and playing digital content and apps. Mac Mac is the company’s line of desktop and portable personal computers based on its macOS operating system. The company’s desktop computers include iMac, 21.5 inches iMac with Retina 4K display, 27 inches iMac with Retina 5K display, Mac Pro and Mac mini. The company’s portable computers include MacBook, MacBook Air, MacBook Pro, and MacBook Pro with Retina display. Operating System Software iOS iOS is the company’s Multi-Touch operating system that serves as the foundation for iOS devices. Devices running iOS are compatible with both Mac and Windows personal computers and the company’s iCloud services. In September 2016, the company released iOS 10, which introduces the ability for Siri to do more by working with apps; updates messages; and includes redesigned Maps, Photos, Apple Music and News apps, and the Home app, which provide a way to manage home automation products in one place. macOS macOS is the company’s Mac operating system and is built on an open-source UNIX-based foundation and provides an integrated computer experience. Support for iCloud is built into macOS so users could access content and information from Mac, iOS devices and other supported devices and access downloaded content and apps from the iTunes Store. macOS Sierra, released in September 2016, is the major release of macOS and incorporates Siri and Apple Pay on the Mac, improves continuity and document access across Apple devices and includes the new Memories feature in Photos. watchOS watchOS is the company’s operating system for Apple Watch. Released in September 2016, watchOS 3 provides improved performance with the ability to launch favorite apps instantly, improved navigation with the new Dock and new fitness and health capabilities for Apple Watch, including the Breathe app designed to promote exercises for relaxation and stress reduction. tvOS tvOS is the company's operating system for Apple TV. The tvOS operating system is based on the company’s iOS platform and enables developers to create new apps and games primarily for Apple TV and deliver them to customers through the Apple TV App Store. The new tvOS, released in September 2016, incorporates new Siri capabilities that allow searching across various apps and services. Application Software The company’s application software includes iLife, iWork and various other software, including Final Cut Pro, Logic Pro X, and FileMaker Pro. iLife is the company’s consum


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Valuation AAPL Industry Range
Price/Earnings 13.5x
Price/Sales 2.8x
Price/Book 4.7x
Price/Cash Flow 13.0x
TEV/Sales 2.0x

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