Apple Inc. designs, manufactures, and markets mobile communication and media devices, personal computers and portable digital music players, and sells various related software, services, accessories, networking solutions and third-party digital content and applications. The company’s products and services include iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, a portfolio of consumer and professional software applications, iOS, OS X and watchOS operating systems, iCloud, Apple Pay and various accessory, service and support offerings. The company sells and delivers digital content and applications through the iTunes Store, App Store, Mac App Store, iBooks Store and Apple Music (collectively Internet Services). Strategy The company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software and services to provide its customers products and solutions with innovative design, superior ease-of-use and seamless integration. As part of its strategy, the company continues to expand its platform for the discovery and delivery of digital content and applications through its Internet Services, which allows customers to discover and download digital content, iOS, Mac and Apple Watch applications, and books through either a Mac or Windows-based computer or through iPhone, iPad and iPod touch devices (iOS devices) and Apple Watch. Products iPhone iPhone is the company’s line of smartphones based on its iOS operating system. iPhone includes Siri, a voice activated intelligent assistant, and Apple Pay and Touch ID on qualifying devices. In September 2015, the company introduced iPhone 6s and 6s Plus, featuring 3D Touch, which senses force to access features and interact with content and apps. iPhone works with the iTunes Store, App Store and iBooks Store for purchasing, organizing and playing digital content and apps. iPhone is compatible with both Mac and Windows personal computers and Apple’s iCloud services, which provide synchronization across users’ devices. iPad iPad is the company’s line of multi-purpose tablets based on its iOS operating system, which includes iPad Air and iPad mini. iPad includes Siri and also includes Touch ID on qualifying devices. In September 2015, the company announced the new iPad Pro, featuring a 12.9-inch Retina display, which is expected to be available in November 2015. iPad works with the iTunes Store, App Store and iBooks Store for purchasing, organizing and playing digital content and apps. iPad is compatible with both Mac and Windows personal computers and Apple’s iCloud services. Mac Mac is the company’s line of desktop and portable personal computers based on its OS X operating system. The company’s desktop computers include iMac, 21.5 inches iMac with Retina 4K Display, 27 inches iMac with Retina 5K Display, Mac Pro and Mac mini. The company’s portable computers include MacBook, MacBook Air, MacBook Pro and MacBook Pro with Retina display. Operating System Software iOS iOS is the company’s Multi-Touch operating system that serves as the foundation for iOS devices. Devices running iOS are compatible with both Mac and Windows personal computers and Apple’s iCloud services. In September 2015, the company released iOS 9, which provides more search abilities and improved Siri features. iOS 9 also introduced new multitasking features designed specifically for iPad, including Slide Over and Split View, which allow users to work with two apps simultaneously, and Picture-in-Picture that allows users to watch a video while using another application. OS X OS X is the company’s Mac operating system and is built on an open-source UNIX-based foundation and provides an integrated computer experience. Support for iCloud is built into OS X so users can access content and information from Mac, iOS devices and other supported devices and access downloaded content and apps from the iTunes Store. OS X El Capitan, released in September 2015, is the 12th major release of OS X and incorporates additional window management features, including Split View and the new Spaces Bar in Mission Control, which pro
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