Last $129.09 USD
Change Today +0.63 / 0.49%
Volume 48.1M
AAPL On Other Exchanges
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Company Description

Contact Info

1 Infinite Loop

Cupertino, CA 95014

United States

Phone: 408-996-1010


ases, displays, storage devices and various other connectivity and computing products and supplies. In July 2014, the company acquired Beats Electronics, LLC, which makes Beats headphones, speakers and audio software. Apple TV Apple TV connects to consumers’ high definition TVs and enables them to access iTunes content directly for streaming HD video, playing music and viewing photos. Content from iTunes Radio, Beats Music and other media services, including Netflix, YouTube, Flickr, Hulu Plus, Vevo, MLB, NBA and NHL is available on Apple TV. Apple Watch In September 2014, the company announced Apple Watch, a personal electronic device that combines new precision watch technology with an iOS-based user interface created specifically for a smaller device. Apple Watch features Digital Crown, a navigation tool that allows users to scroll, zoom and navigate. iOS and Mac Developer Programs The company’s iOS and Mac Developer Programs support app developers with the development, testing and distribution of iOS and Mac apps through the App Store and the Mac App Store. Development tools included with the company’s Developer Programs include Xcode, the company’s integrated development environment for creating apps for iOS devices and Mac. Xcode includes project management tools; analysis tools to collect, display and compare app performance data; simulation tools to locally run, test and debug apps; tools to simplify the design and development of user interfaces; Swift, the company’s new programming language for both iOS and OS X introduced in June 2014; and the software development kits for iOS and OS X. The company’s Developer Programs also provide access to multiple development resources, including the company’s Developer Forums, extensive technical documentation and sample code. The company’s Developer Programs also provide developers with access tools and information for submitting their apps to the App Store and the Mac App Store. Product Support and Services AppleCare offers a range of support options for the company’s customers. These include assistance that is built into software products, printed and electronic product manuals and online support, including comprehensive product information, as well as technical assistance, the AppleCare Protection Plan (APP) and the AppleCare+ Protection Plan (AC+). APP is a fee-based service that includes two to three years of phone support, hardware repairs and dedicated Web-based support resources. AC+ is a fee-based service available in certain countries for iPhone and iPad. AC+ offers additional coverage under some circumstances for instances of accidental damage in addition to the services offered by APP. Markets and Distribution The company’s customers are primarily in the consumer, SMB, education, enterprise and government markets. The Company sells its products and resells third-party products in most of its major markets directly to consumers and SMBs through its retail and online stores and its direct sales force. The company also employs various indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers and value-added resellers. Business Strategy The company is committed to bringing the best user experience to its customers through its innovative hardware, software and services. The company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software and services to provide its customers products and solutions with innovative design, superior ease-of-use and seamless integration. As part of the iTunes Store, the Company’s App Store and iBooks Store allow customers to discover and download applications and books through either a Mac or Windows-based computer or through iPhone, iPad and iPod touch devices (iOS devices). The company’s strategy also includes building and expanding its own retail and online stores and its third-party distribution network to effectively reach more customers and provide them with a high-quality sales and post-sales support experience. Research and Development The company’s research and development


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Industry Average

Valuation AAPL Industry Range
Price/Earnings 17.4x
Price/Sales 3.8x
Price/Book 6.1x
Price/Cash Flow 16.8x
TEV/Sales 3.4x

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