Verso Corporation manufactures and supplies coated papers, which is used primarily for catalogs and magazines in the United States. Products The company manufactures two main grades of paper, coated groundwood paper and coated freesheet paper. These paper grades are differentiated primarily by their respective brightness, weight, print quality, bulk, opacity, and strength. The company also produces Northern Bleached Hardwood Kraft, or ‘NBHK,’ pulp. Coated groundwood paper: Coated groundwood paper includes a fiber component produced through a mechanical pulping process. The use of such fiber results in a bulkier and more opaque paper that is suited for applications where lighter weights and/or higher stiffness are required, such as catalogs and magazines. In addition to mechanical pulp, coated groundwood paper includes a kraft pulp component to improve brightness and print quality. Coated freesheet paper: Coated freesheet paper is made from bleached kraft pulp, which is produced using a chemical process to break apart wood fibers and dissolve impurities such as lignin. The use of kraft pulp results in a bright, heavier-weight paper with print qualities, which is suited for high-end commercial applications and premium magazines. Coated freesheet contains primarily kraft pulp, with less than 10% mechanical pulp in its composition. Pulp: The company produces and sells NBHK pulp. NBHK pulp is produced through the chemical kraft process using hardwoods. Hardwoods have shorter length fibers than softwoods and are used to smooth paper. Kraft describes pulp produced using a chemical process, whereby wood chips are combined with chemicals and steam to separate the wood fibers. The fibers are then washed and pressure screened to remove the chemicals and lignin which originally held the fibers together. Finally, the pulp is bleached to the necessary whiteness and brightness. Kraft pulp is used in applications where brighter and whiter paper is required. Other products: The company also offers recycled paper to help meet specific customer requirements. Additionally, the company offers customized product solutions for strategic accounts by producing paper grades with customer-specified weight, brightness and pulp mix characteristics, providing customers with brand differentiation. The company’s product offerings also include ultra-lightweight uncoated printing papers and ultra-lightweight coated and uncoated flexible packaging papers. Sales and Marketing The company reaches end-users through various sales channels. These include selling directly to end-users, through brokers, merchants, and printers. Regulations The company is subject to a range of federal, state, regional, and local general and industry specific environmental, health and safety laws and regulations, including the federal Water Pollution Control Act of 1972, or ‘Clean Water Act,’ the federal Clean Air Act, the federal Resource Conservation and Recovery Act, the Comprehensive Environmental Response, Compensation and Liability Act of 1980, or ‘CERCLA,’ the federal Occupational Safety and Health Act, and analogous state and local laws. The company’s operations also are subject to two regional regimes designed to address climate change, the Regional Greenhouse Gas Initiative in the northeastern United States and the Midwestern Greenhouse Gas Reduction Accord. Customers The company sells and markets products to approximately 130 customers, which comprise approximately 650 end-user accounts. Its customers, Quad/Graphics, Inc. and Central National-Gottesman, Inc. accounted for approximately 14% and 10%, respectively, of net sales in 2014. The company’s customers include magazine publishers, such as Condé Nast Publications, Hearst Enterprises, and National Geographic Society; catalog producers such as Avon Products, Inc., Restoration Hardware, Inc. and Uline, Inc.; commercial printers such as Quad/Graphics, Inc. and RR Donnelley & Sons Company; and paper merchants and brokers, such as A.T. Clayton & Co., Veritiv, and Clifford Paper, Inc. Intellectual Property The company’s trademarks include Verso, Influence, Velocity, Liberty, and Advocate. Competition As of December 31, 2014, the company’s principal competitors included NewPage; Resolute Forest Products; UPM-Kymmene Corporation; and Sappi Limited. History Verso Corporation was founded in 2006. The company was formerly known as Verso Paper Corp. and changed its name to Verso Corporation in 2015.
verso corp (A0M:Berlin)
6775 Lenox Center Court
Memphis, TN 38115
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To contact VERSO CORP, please visit www.versoco.com. Company data is provided by Capital IQ. Please use this form to report any data issues.