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Company Description

Contact Info

Sanno Park Tower

11-1, Nagata-cho 2-chome


Tokyo, 100-6150


Phone: 81 3 5156 1111


AN service docomo Wi-Fi, services for corporate customers, such as Office Link, a service that allows mobile phones to be used as internal lines, Business Mopera Anshin Manager, which enables the unified control of corporate mobile phones, and a satellite cell phone service. Optical-fiber Broadband Service In March 2015, the company commenced docomo Hikari service, its optical-fiber broadband service that enables high-speed access at speeds of up to 1Gbps, and simultaneously launched docomo Hikari Pack, a bundle package that allows users to use docomo Hikari broadband service and smartphones/docomo feature phones at affordable rates. The company provides service for the full range of services, including optical-fiber broadband, Internet access and mobile phone services. It serves as a customer’s single point of contact for every need, from service-related inquiries to after-sales support, thereby enhancing customers’ convenience and comfort using high-speed communications services. Smart Life Business The company’s smart life business, business segment offers services through its dmarket portal, such as the distribution of video, music, and electronic books, finance/payment services, online shopping service and other life support services. Media/Contents Services, dmarket To expand the adoption of a DOCOMO-operated content market, dmarket, services among a broader range of users, the company has strived to add new services and enrich the content of its offerings. Finance/Payment Services The company is developing finance and payment businesses, utilizing the properties of mobile communications and credit functionality. As principal initiatives, working in collaboration with affiliate Sumitomo Mitsui Card Co., Ltd., the company operates the credit brand iD that uses a contactless chip embedded in mobile phones/credit card. The company also provides DCMX mini, payment service for mobile phones iD users, and DCMX, credit card payment service that operates on the iD platform. During the year ended March 31, 2016, the company started to offer d POINT in an expansion of its existing docomo Point service and has also launched the d POINT CARD, which allows users to earn and use d POINTs just by showing the card when shopping at its partner stores. Shopping Services (Commerce) In addition to expanding dmarket, the company’s subsidiaries are developing shopping services. Other Businesses Other businesses primarily include Mobile Device Protection Services, and IoT/M2M businesses. The company also has developed billing/payment business for telecommunications carriers overseas subsidiaries and providing various services. Sales and Marketing The company sells its products and services through a sales network covering the entire country of Japan. The shops that deal with its products and services are operated by various distributors, and as of March 31, 2016, there were 2,395 docomo Shops nationwide. In addition to docomo Shops, there are general distributors that handle the products and services of multiple operators, such as mass merchandisers of consumer electronics and other stores that also sell its products. As of March 31, 2016, the number of such shops was approximately 3,800 (excluding docomo Shops). Regulations The company and other mobile telecommunication service providers are regulated by the Ministry of Internal Affairs and Communication (MIC) primarily under the Telecommunications Business Act. The company and other mobile telecommunication service providers are also subject to the Radio Act. History The company was founded in 1991. It was incorporated and registered in 1991. The company was formerly known as NTT Mobile Communications Planning Co., Ltd., and changed its name to NTT Mobile Communications Network, Inc. in 1992. Further, the company changed its name to NTT DoCoMo, Inc. in 2000 and then to NTT DOCOMO, INC. in 2010.


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Valuation 9437 Industry Range
Price/Earnings 16.9x
Price/Sales 2.1x
Price/Book 1.8x
Price/Cash Flow 8.7x
TEV/Sales 2.1x

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