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Company Description

Contact Info

1030 East Washington Street

Indianapolis, IN 46202

United States

Phone: 888-888-5478


Angie’s List, Inc. operates as national local services consumer review service and marketplace for both consumers and service providers. The company’s tools, services and content across multiple platforms enable consumers to research, shop for and purchase local services for critical needs, such as home, health and automotive services, as well as rate and review the providers of these services across 253 markets in the United States. The company’s ratings and reviews, which are available to its members, assist its members in identifying and hiring a provider for their local service needs. Additionally, during 2015, the company launched LeadFeed, a service designed to capture demand from non-member consumers visiting its site and turn that demand into leads for service providers. Services The company helps facilitate happy transactions between approximately 3 million consumers nationwide and its collection of service providers in 720 categories of service, ranging from home improvement to health care. Member Services The company compiles a breadth of highly relevant, member-generated ratings and reviews that provide insights that would otherwise be difficult for consumers to obtain on their own. The company collects reviews from both members and non-members, and monitors for fraudulent reviews. Only verified reviews factor into service providers' ratings. The company offers a tiered pricing membership model, consisting of three different membership plans with varying levels of service and benefits at distinct price points. The company’s members rate service providers on an ‘A’ to ‘F’ grading scale based on various criteria, including overall experience, availability, price, quality, responsiveness, punctuality and professionalism, as well as other criteria, depending on the type of service provided. Ratings on each applicable criterion are averaged across all member reviews submitted for the service provider to produce the service provider’s grade on the company. In addition to a letter grade, the company encourages members to provide a detailed description and commentary on the service experience. The company also requests the approximate cost of the service, the date that the service was provided and whether the member would hire the service provider again in the future. The company allows members to report on each experience they have with a service provider. The company permits service providers to respond to reviews, both positive and negative, to provide its members with both sides of the story. The company also deploys various other resources, including a team of internal audit personnel and its proprietary fraud detection technology, to ensure that its members could trust the service provider reviews available through its service. The company uses automated techniques to screen all reviews for fraudulent activity, duplicate reviews, vulgar language and fake or defamatory content prior to publication, and flagged reviews receive additional screening to ensure their accuracy, reliability and propriety. The company provides access to its reviews on its Website and mobile applications, as well as through the telephone for certain membership plans. The company also offers its members live customer support from its inbound member call center and assist its members, under certain membership plans, in resolving disputes with service providers through its complaint resolution process. Service Provider Services The company derives service provider revenue principally from term-based sales of advertising to service providers. The company’s members grade service providers on an ‘A’ to ‘F’ scale, and the company invites service providers with an average grade of ‘B’ or better and approximately two reviews submitted in the last three years or an average grade of ‘A’ and approximately one review submitted in the last three years to advertise and provide exclusive discounts, promotions and e-commerce offers to consumers through any or all of the company’s platforms. In addition to traditional advertising on the company’s platforms, its e-commerce marketplace solutions offer consumers the oppo

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Valuation 8AL Industry Range
Price/Earnings 33.0x
Price/Sales 1.4x
Price/Book 94.4x
Price/Cash Flow 32.7x
TEV/Sales 1.1x

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