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Company Description

Contact Info

100 Mission Ridge

Goodlettsville, TN 37072

United States

Phone: 615-855-4000


Dollar General Corporation operates as a discount retailer in the United States. As of February 26, 2016, the company operated 12,575 stores located in 43 states, primarily in the southern, southwestern, midwestern, and eastern United States. Merchandise The company offers a selection of merchandise, including consumables, seasonal, home products and apparel. Its merchandise includes high quality national brands from major manufacturers, as well as comparable quality private brand selections with prices at substantial discounts to national brands. It offers its merchandise at everyday low prices through its convenient small-box locations. Consumables is the company’s major category and includes paper and cleaning products (such as paper towels, bath tissue, paper dinnerware, trash and storage bags, laundry, and other home cleaning supplies); packaged food (such as cereals, canned soups and vegetables, condiments, spices, sugar, and flour); perishables (such as milk, eggs, bread, frozen meals, and beer and wine); snacks (including candy, cookies, crackers, salty snacks, and carbonated beverages); health and beauty (including over-the-counter medicines and personal care products, such as soap, body wash, shampoo, dental hygiene and foot care products); pet (including pet supplies and pet food); and tobacco products. Seasonal products include decorations, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies. Home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods. Apparel includes casual everyday apparel for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes, and accessories. Trademarks The company owns marks that are registered with the United States Patent and Trademark Office and is protected under applicable intellectual property laws, including without limitation the trademarks Dollar General, Dollar General Market, Clover Valley, DG, DG Deals, Forever Pals, I*Magine, OT Sport, Smart & Simple, trueliving, Sweet Smiles, Open Trails, Bobbie Brooks, Comfort Bay, Holiday Style, Swiggles, More Deals For Your Dollar. Every Day!, The Fast Way To Save, Save Time. Save Money. Every Day!, and Ever Pet along with variations and formatives of these trademarks, as well as certain other trademarks. The company also holds an exclusive license to the Rexall brand through March 5, 2020. Seasonality The company’s business is seasonal to a certain extent. Its highest sales volume occurs in the fourth quarter (year ending January 2016), which includes the Christmas selling season, and the lowest occurs in the first quarter. The company purchases substantial amounts of inventory in the third quarter and incur higher shipping and payroll costs in anticipation of increased sales activity during the fourth quarter. Competition The company’s direct competitors include Family Dollar, Dollar Tree, Fred's, 99 Cents Only, Walmart, Target, Kroger, Aldi, Walgreens, CVS, and Rite Aid, among others. History The company was founded in 1939 by J.L. Turner as J.L. Turner and Son, Wholesale. It was incorporated as a Kentucky corporation under the name J.L. Turner & Son, Inc. in 1955. The company changed its name to Dollar General Corporation in 1968 and reincorporated in 1998 as a Tennessee corporation.


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