Six Flags Entertainment Corporation owns and operates regional theme, water, and zoological parks. The company operates 18 regional theme and water parks, including 16 are located in the United States; 1 is located in Mexico City, Mexico; and 1 is located in Montreal, Canada. The company’s parks occupy approximately 4,500 acres of land, and the company owns approximately 1,100 acres of other potentially developable land. The company’s parks are located in various markets across North America. The company’s parks offer a selection of traditional thrill rides, water attractions, themed areas, concerts and shows, restaurants, game venues, and retail outlets, and thereby provide a complete family-oriented entertainment experience. In the aggregate, during 2014, the company’s parks offered approximately 800 rides, including approximately 130 roller coasters. The company owns the ‘Six Flags’ brand name in the United States and foreign countries worldwide. Licenses The company has the exclusive right on a long-term basis to theme park usage of the Warner Bros. and DC Comics animated characters throughout the United States (except for the Las Vegas metropolitan area), Canada, Mexico, and certain other countries. In particular, the company’s license agreements entitle it to use, subject to customary approval rights of Warner Bros., and in limited circumstances, approval rights of certain third parties, all animated, cartoon and comic book characters that Warner Bros. and DC Comics have the right to license, including Batman, Superman, Bugs Bunny, Daffy Duck, Tweety Bird and Yosemite Sam; and include the right to sell merchandise using the characters. In addition, the company has certain rights to use the Hanna-Barbera and Cartoon Network characters, including Yogi Bear, Scooby-Doo, The Flintstones, and others. The company uses these characters to market its parks and to provide an enhanced family entertainment experience. The company’s licenses include the right to sell merchandise featuring the characters at the parks, and to use the characters in its advertising, as walk-around characters and in theming for rides, attractions and retail outlets. Seasonality The company’s operations are highly seasonal, with approximately 80% of park attendance and revenues occurring in the second and third calendar quarters of each year (year ended December 2014), with the most significant period falling between Memorial Day and Labor Day. History The company was founded in 1971. It was formerly known as Six Flags, Inc. and changed its name to Six Flags Entertainment Corporation in 2010.
six flags entertainment corp
924 Avenue J, East
Grand Prairie, TX 75050
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