Six Flags Entertainment Corporation owns and operates regional theme, water and zoological parks. The company operates 18 regional theme and water parks, including 16 are located in the United States; 1 is located in Mexico City, Mexico; and 1 is located in Montreal, Canada. The company’s parks occupy approximately 4,500 acres of land and the company owns approximately 800 acres of other potentially developable land. The company’s parks are located in various markets across North America. The company’s parks generally offer a selection of thrill rides, water attractions, themed areas, concerts and shows, restaurants, game venues and retail outlets. In the aggregate, during 2015, the company’s parks offered approximately 830 rides, including approximately 135 roller coasters. The company owns the ‘Six Flags’ brand name in the United States and foreign countries throughout the world. Marketing The company develops alliance, sponsorship and co-marketing relationships with national, regional and local consumer goods companies and retailers to supplement its advertising efforts and to provide attendance incentives in the form of discounts. The company also arranges for popular local radio and television programs to be filmed or broadcast live from its parks. Licenses The company has the right on a long-term basis to theme park usage of the Warner Bros. and DC Comics animated characters throughout the United States (except for the Las Vegas metropolitan area), Canada, Mexico and certain other countries. In particular, the company’s license agreements entitle the company to use, subject to customary approval rights of Warner Bros., and in limited circumstances, approval rights of certain third parties, all animated, cartoon and comic book characters that Warner Bros. and DC Comics have the right to license, including Batman, The Joker, Superman, Bugs Bunny, Daffy Duck, Tweety Bird and Yosemite Sam; and include the right to sell merchandise using the characters. In addition, the company has certain rights to use the Hanna-Barbera and Cartoon Network characters, including Yogi Bear, Scooby-Doo, The Flintstones, and others. The company uses these characters to market its parks and to provide an improved family entertainment experience. The company’s licenses include the right to sell merchandise featuring the characters at the parks, and to use the characters in its advertising, as walk-around characters and in theming for rides, attractions, and retail outlets. Seasonality The company’s operations are highly seasonal, with approximately 80% of park attendance and revenues occurring in the second and third calendar quarters of each year (year ended December 2015), with the most significant period falling between Memorial Day and Labor Day. History The company was founded in 1971. It was formerly known as Six Flags, Inc. and changed its name to Six Flags Entertainment Corporation in 2010.
six flags entertainment corp
(6FE:German Stock Exchange)
924 Avenue J East
Grand Prairie, TX 75050
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