Five Below, Inc. operates as a specialty value retailer in the United States. The company offers an edited assortment of exciting products, all priced at $5 and below, including select brands and licensed merchandise across a number of its category worlds, such as Style, Room, Sports, Tech, Crafts, Party, Candy, and Now. As of January 31, 2015, the company operated a total of 366 locations throughout the Northeast, South, and Midwest regions of the United States. The company’s stores are primarily located in power, community, and lifestyle shopping centers. Product Mix The company organizes the merchandise in its stores into the following category worlds: Style: Consists primarily of accessories, such as novelty socks, sunglasses, jewelry, scarves, gloves, hair accessories, athletic tops and bottoms and ‘attitude’ T-shirts. The company’s beauty offering includes products, such as nail polish, lip gloss, fragrance, and branded cosmetics. Room: Consists of items used to complete and personalize the company’s customer’s living space, including glitter lamps, posters, frames, fleece blankets, pillows, candles, incense, and related items. The company also offers storage options for the customer’s room and locker. Sports: Consists of an assortment of sport balls, team sports merchandise, and fitness accessories, including hand weights, jump ropes, and gym balls. The company also offers various games, including name brand board games, puzzles, toys, and plush items. In the summer season, the company’s sports offering also includes pool, beach and outdoor toys, games and accessories. Tech: Consists of a selection of accessories for PCs, cell phones, and tablet computers. The offering includes cases, chargers, headphones, and other related items. The company also carries a range of media products, including books, video games, and DVDs. Crafts: The company offers an assortment of craft activity kits, as well as arts and crafts supplies, such as crayons, markers, and stickers. The company also offers trend-right items for school, such as backpacks, fashion notebooks and journals, novelty pens and pencils, as well as everyday name brand items. Party: Consists of party goods, decorations and greeting cards, as well as every day and special occasion merchandise. Candy: Consists of branded items that appeal to teens and pre-teens. This category includes an assortment of classic and novelty candy bars and movie-size box candy, as well as gum and snack food. The company also sells chilled drinks through coolers. Now: Consists of seasonally-specific items used to celebrate and decorate for events, such as Christmas, Easter, Halloween, and St. Patrick’s Day. These products are placed at the front of the store. Growth Strategy The company’s strategies include improving its store base; driving comparable store sales; and increasing brand awareness. Its strategy is to saturate markets with clusters of stores because of the considerable benefit that stores derive from market concentration. The company’s strategy includes the use of newspaper and digital circulars during peak selling seasons that highlight its brand and exceptional value proposition, as well as grassroots marketing to support existing and new market entries. Trademarks and Other Intellectual Property The company owns various trademarks that have been registered with the U.S. Patent and Trademark Office, including Five Below and Five Below Hot Stuff. Cool Prices. It also owns domain names, including www.fivebelow.com, and unregistered copyrights in its Website content. Seasonality The company’s business is seasonal in nature with the highest level of net sales and net income generated in the fourth fiscal quarter (year ending January 2015) due to the year-end holiday season and therefore, operating results for any fiscal quarter are not necessarily indicative of results for the full fiscal year. Significant Events Five Below announced its initial entry into Kansas City with the opening of three stores on May 15, 2015. The three approximately 7,500 square foot, Kansas City stores would carry a dynamic selection of trend-right, high-quality merchandise. History The company was founded in 2002 by David Schlessinger and Thomas Vellios. It was incorporated in Pennsylvania in January 2002. The company was formerly known as Cheap Holdings, Inc. and changed its name to Five Below, Inc. in August 2002.
five below (6F1:Frankfurt)
1818 Market Street
Philadelphia, PA 19103
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