Pioneer Corporation engages in the development, manufacture, and sale of electronic products worldwide. The company manufactures consumer and business-use electronic products, such as car electronics and audio/video. The company’s products are sold under its own brand names, principally ‘Pioneer.’ The principal markets for the company are Japan, the United States, Europe, and Asia. The company sells its products to customers in consumer and commercial markets through its sales offices in Japan, and its sales subsidiaries and independent distributors internationally. On an OEM (original equipment manufacturing) basis, the company markets certain products, such as car electronics products, to other companies. Products The company offers car electronics products, such as car navigation systems, car stereos, car AV systems, and car speakers; and home electronic products, such as plasma displays, LCD TVs, DVD recorders, DVD players, DVD drives, blu-ray disc recorders, blu-ray disc players, blu-ray disc drives, audio systems, audio components, DJ equipment, and equipment for cable-TV systems. It also offers organic light-emitting diode displays, factory automation systems, speaker units, electronics devices and parts, telephones, AV accessories, business-use AV systems, and licensing of patents related to laser optical disc technologies. Significant Events On December 9, 2009, Pioneer Corp. and Shanghai Automotive Industry Corporation (SAIC) Group have formed a joint venture (JV) in China in a bid to expand the car navigation business in the country. The JV, namely the Anyo Pioneer Motor Information Technology Company Limited, is 51% owned by SAIC Group, and Pioneer holds the remainder. History Pioneer Corporation was founded in 1938.
pioneer corp (6773:Tokyo)
Phone: 81 4 4580 3211
Fax: 81 4 4580 4014www.pioneer.jp
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