Rakuten, Inc. operates as an Internet service provider in Japan and internationally. The company operates in three segments: Internet Services, Internet Finance, and Others. The Internet Services segment comprises businesses running various e-commerce sites, including Rakuten Ichiba, an Internet shopping mall; and travel booking sites, portal sites, online cash-back sites, and digital contents sites, as well as business for sales of advertising on these sites. It also provides various Internet services that offer e-reading, online travel reservations, online auctions, online marketing, online golf course reservations, portal site and search engine, integrated Internet marketing, online recipe posting and browsing, student recruiting community, logistics, online purchase of discount coupon, online shopping, and video on demand services. In addition, this segment is involved in the online sale of books, CDS, and DVDS. The Internet Finance segment engages in providing services over the Internet related to banking and securities, credit cards, life insurance, and electronic money. This segment provides credit card payment, Internet Banking, online brokerage, electronic money, online comprehensive insurance, and face-to-face and online life insurance services, as well as credit card transactions on smartphones and tablets. The Others segment is involved in the provision of messaging and communications services, such as next-generation LTE-compatible mobile data communication, telecommunication, Internet connection, corporate mobile phone, VoIP, and bridal information services; and management of a professional baseball team and others. The company was formerly known as MDM, Inc. and changed its name to Rakuten, Inc. in June 1999. Rakuten, Inc. was founded in 1997 and is headquartered in Tokyo, Japan.
rakuten inc (4755:Tokyo Stock Exchange)
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