Starbucks Corporation operates as a roaster, marketer, and retailer of specialty coffee in 68 countries worldwide. The company purchases and roasts coffees that it sells, along with handcrafted coffee, tea, and other beverages, as well as various fresh food items, including snack offerings, through company-operated stores. The company also sells various coffee and tea products and license its trademarks through other channels, such as licensed stores, grocery and foodservice accounts. In addition to its primary Starbucks Coffee brand, the company sells goods and services under the following brands: Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, La Boulange and Ethos. The company offers consumers new coffee and other products in various forms, across new categories, and through diverse channels. Segments The company has four segments: Americas, which is inclusive of the U.S., Canada, and Latin America; China/Asia Pacific (CAP); Europe, Middle East, and Africa (EMEA); and Channel Development. The company also has various non-reportable operating segments, including Teavana, Seattle's Best Coffee, Evolution Fresh, and its Digital Ventures business, as well as certain developing businesses, such as the Starbucks Reserve Roastery & Tasting Room, which are combined and referred to as All Other Segments. The company’s Americas, CAP, and EMEA segments include both company-operated and licensed stores. Its Americas segment is its most mature business and has achieved significant scale. The Americas and EMEA segments also include certain foodservice accounts, primarily in Canada and the U.K. The company’s Channel Development segment includes roasted whole bean and ground coffees, premium Tazo teas, Starbucks- and Tazo-branded single-serve products, various ready-to-drink beverages, such as Frappuccino, Starbucks Doubleshot and Starbucks Refreshers beverages, and other branded products sold worldwide through channels, such as grocery stores, warehouse clubs, specialty retailers, convenience stores, and U.S. foodservice accounts. Company-Operated Stores Starbucks company-operated stores are located in high-traffic, high-visibility locations. The company’s ability to vary the size and format of its stores allows the company to locate them in or near various settings, including downtown and suburban retail centers, office buildings, university campuses, and in select rural and off-highway locations. The company is continuing the expansion of its various store formats, including Drive Thru stores, to provide a degree of access and convenience for its customers. Starbucks stores offer a choice of coffee and tea beverages, as well as other premium coffee, tea, and related products, including packaged roasted whole bean and ground coffees; various premium single-serve, and ready-to-drink coffee and tea products; juices; and bottled water. Starbucks stores also offer an assortment of fresh food offerings, including selections focusing on ingredients, nutritional value, and great flavor. A focused selection of beverage-making equipment and accessories are also sold in the company’s stores. To complement the in-store experience, the company-operated Starbucks stores in the U.S., Canada, and certain other international markets also provide customers free access to wireless Internet. Licensed Stores In the company’s licensed store operations, it leverages the expertise of its local partners. The company also sells certain equipment, such as coffee brewers and espresso machines, to its licensees for use in their operations. For Teavana and Seattle's Best Coffee, as well as Starbucks stores within certain markets, the company also uses traditional franchising. Consumer Packaged Goods The company’s consumer packaged goods include both domestic and international sales of packaged coffee and tea, as well as various ready-to-drink beverages, and single-serve coffee and tea products to grocery, warehouse clubs, and specialty retail stores. Foodservice The company sells Starbucks and Seattle’s Best Coffee roasted whole bean and ground coffees; a selection of premium Tazo teas; Starbucks VIA Ready
(4337:Hong Kong Stock Exchange)
2401 Utah Avenue South
Seattle, WA 98134
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