Spark Networks, Inc. provides community-focused services, including online personals communities for single adults that offer safe, convenient places to meet and make special connections. The company creates iconic, niche-focused brands and communities that help individuals make life-long relationships with others that share their interests and values. Its core properties, ChristianMingle.com and JDate.com, are communities geared towards singles of the Christian and Jewish faiths. Through its Websites and mobile applications, the company helps its members search for and communicate with other like-minded individuals. Along with these two core brands, the company also operates various other niche-focused and international Websites and maintains physical presence in both the United States and Israel. The company’s online singles properties provide users with three major services, such as searching for compatible individuals with whom to potentially form long-term relationships; validating compatibility through profiles, viewing photographs and understanding likes and characteristics; and communicating through one of its various communications platforms designed to foster relationships. The company’s primary businesses are in the online personals industry, which fulfills needs for single adults looking to meet a companion or date. Online Personals Services The company’s online personals services offer single adults a convenient and secure setting for meeting other singles. Visitors to the company’s Websites are encouraged to become registered members and post profiles. Posting a profile is a process in which visitors are asked various questions about themselves, including information, such as their tastes in food, hobbies and desired attributes of potential partners. Members might also post photos of themselves. Members could perform detailed searches of other profiles and save their preferences, and their profiles could be viewed by other members. A subscription affords access to the paying subscribers’ on-site email, instant messaging systems, message boards and chat rooms, enabling such subscribers to communicate with other members and paying subscribers. Online Personals Website: The company operates Websites targeted at specific religious, ethnic, geographic and special interest groups. It offers Websites primarily in English, Hebrew, and French. Website Features: The company offers different ways for its members to communicate, such as: On-Site Email: The company provides all paying subscribers with private message centers. These personal on-site email boxes offer features, such as customizable folders for storing correspondence, the ability to know when sent messages were read, as well as block and ignore functions, which allow paying subscribers to control future messages from specific paying subscribers. Hot Lists and Favorites: ‘Hot Lists’ enable members to see who is interested in them and to save those favorite members in whom they are interested. Lists include who has viewed their profile, their favorites, and who has emailed them. Members could maintain their favorites on a list and add their own customized notes. Message Boards: Message Boards enable paying subscribers to communicate in a group environment with suggested categories for discussion. Real-Time Chat Rooms: Paying subscribers could use the company’s exclusive chat rooms to mix and mingle in real-time, building a sense of community through group discussions. Additional features enable users to add customized graphics, such as emoticons to their conversations. Instant Message: Paying subscribers could use the company’s instant messaging system to communicate with other subscribers in real-time. This allows subscribers to communicate directly with another subscriber online at the same time instantly. Ice Breakers: Members could send pre-packaged opening remarks, referred to on the sites as ‘flirts’ and ‘smiles’, to other members or paying subscribers. Click!: The company's patented Click! feature - Secret Admirer connects members who think they would be compatible with each other. A member clicks ‘yes’, ‘no’, or ‘maybe’ in another member’s profile. When two members click ‘yes’ in each other’s profiles, the company’s patented feature sends an email to both of them alerting them of the match. Media Properties: The company operates four different media properties primarily focused on serving the Christian community. These properties are designed to strengthen the Christian community and extend the company’s relationship with its ChristianMingle users. Business Strategy The company’s business strategy is to drive traffic by integrated and targeted marketing, and evaluating cross-promotion opportunities for growth; increase conversion rates by improved member communications, improved search, and leveraging strong customer service; and improve member monetization. Intellectual Property Spark Networks, Spark, ChristianMingle, JDate, and BlackSingles.com are some of the company’s trademarks, whether registered or not, in the United States and various other countries. Spark Networks, Spark, ChristianMingle, JDate and BlackSingles.com are registered trademarks in the United States. Spark Networks, ChristianMingle and JDate are registered trademarks in the EU. ChristianMingle and JDate are registered trademarks in Australia. JDate is also a registered trademark in Israel and Canada. The company holds two United States patents for its Click! technology, the first of which expires January 24, 2017, which pertain to an automated process for confidentially determining whether people feel mutual attraction or have mutual interests. Click! is important to the company’s business in that it is a method and apparatus for detection of reciprocal interests or feelings and subsequent notification of such results. Competition The company’s principal online personals services competitors include Match.com and OkCupid, two wholly-owned subsidiaries of InterActiveCorp, and eHarmony. The company also faces competition from social networking sites, such as Facebook. History Spark Networks, Inc. was incorporated in 2007.
spark networks inc (37S:Frankfurt)
11150 Santa Monica Boulevard
Los Angeles, CA 90025
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