rious standardized products, such as all-inclusive tariff plans that offer customers a set amount of calling minutes, SMSs and gigabytes of mobile Internet access for a fixed monthly fee. The company also offers various add-on options to its standard corporate voice offerings. Data and Value Added Service Offerings: In Italy, the company provides various mobile data services and value added services for telephone and computer to its consumer and corporate customers. In Italy, the company offers the following data services and value added services: Mobile Internet: The company’s mobile customers could connect their mobile phones to the Internet using GSM, GPRS, 4G/LTE or UMTS technologies. Several offers include bundles and innovative options, such as Open-Internet, which allow data customers to share the total amount of data included in the bundle with family members. PC Mobile Internet: The company’s mobile customers could connect their mobile phones to a computer to be used as a modem to browse the Internet using GSM, GPRS, 4G/LTE or UMTS technologies. In addition, its customers could directly connect their PC to the Internet utilizing a dongle with a WIND SIM card. BlackBerry: Offered to corporate, SME and consumer customers. SMS and MMS: SMS offerings provide users with information, such as news, sports, weather forecasts, horoscopes, finance and TV programming information, as well as a selection of games, ringtones, a chat service for customers, as well as services primarily targeted at students. MMS provides multimedia (photo, video and sound) content, such as sports events, news, gossip, music and a chat service. Content and Innovative Services: In 2014, WIND Italy had a focus on services based on using the mobile phone for payments with the aim of simplifying the customer’s life by improving the user experience. In addition, WIND improved its MyWIND App, renewed its partnership with Google for carrier billing and improved roll-out of mobile ticketing. WIND also focused its attention on digital services and in 2014 introduced a new innovative concept called ‘Digital Home & Life’ in a store in Rome, to be closer to its customers. In the store, as well as online, WIND customers could choose and buy new technological devices to interact with their smartphone, and within their house, to manage aspects of their life and home, such as wellness and entertainment. NFC: During 2014, WIND Italy implemented different initiatives to test NFC services. International Roaming: The company’s mobile customers in Italy could use its mobile services, including SMS, MMS, and data services where available, while roaming in other countries. Roaming coverage outside Italy was provided through its roaming agreements with approximately 588 international operators in 219 countries as of December 31, 2015. Handset Offerings: The company offers its customers in Italy a selection of handsets and Internet devices, which the company sources from various suppliers. Marketing and Distribution In Italy, the company markets its mobile, Internet, fixed-line voice and data offerings by employing a multibrand strategy of the WIND and Infostrada brands in their respective markets. The company sells consumer mobile products and services, including SIM cards, scratch cards, WIND branded and unbranded handsets through various points of sale. As of December 31, 2015, the company had 159 WIND owned stores and approximately 481 exclusive franchised outlets operating under the WIND name. WIND Italy also utilizes 949 non-exclusive points of sale, 631 electronic chain store outlets and approximately 4,133 other points of sale in smaller towns managed by SPAL S.p.A., the company’s major distributor in Italy in terms of points of sale. The company also sells a portion of its consumer services online through WIND Website. Competition In the Italian mobile telecommunications market, Telecom Italia, operating under the ‘TIM’ brand name; Vodafone Italy, operating under the ‘Vodafone’ brand name; and Hutchison 3G, operating under the ‘3’ brand name, are the company’s principal competitors. Fixed-line Business in Italy
vimpelcom ltd-spon adr (35V:Frankfurt)
The Rock Building
Claude Debussylaan 88
Amsterdam, 1082 MD
Phone: 31 20 797 7200
Fax: 31 20 797 7201www.vimpelcom.com
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