Li Ning Company Limited engages in the brand development, design, manufacture, sale, and distribution of sport-related footwear, apparel, equipment, and accessories for sport and leisure uses under its own LI-NING brand in the People’s Republic of China (the PRC). As of December 31, 2009, it operated 7,249 LI-NING brand retail stores, including 6,854 franchised retail stores and 395 directly-managed retail stores. The company, through its subsidiary, Kason Sports (Hong Kong) Limited, engages in the research and development, manufacture, and sale of badminton sports equipment in the PRC. The company has established a supply chain management system, and a distribution and retail network in the PRC primarily through outsourcing of manufacturing operations and distribution via franchised agents. The company also directly manages retail stores for the LI-NING brand. In addition to its core LI-NING brand, it distributes sports products under its Z-DO brand via hypermarket channel. The company has a 50% equity interest in Li-Ning Aigle Ventures Limited (Li-Ning Aigle Ventures) which is a company jointly controlled by the company and Aigle International S.A., a company incorporated in France. Li-Ning Aigle Ventures and its subsidiary are principally engaged in the manufacture, marketing, and distribution of AIGLE brand apparel and footwear products in the PRC. A member of the company has also entered into a license agreement with Lotto Sport H.K. Limited to develop, manufacture, market, distribute, and sell licensed products under the Italian sports fashion brand Lotto in the PRC. The company has a controlling interest in Shanghai Double Happiness Co., Ltd., which together with its subsidiaries, is principally engaged in manufacture, research and development, marketing, and sale of table tennis and other sports equipment under the Double Happiness brand. Strategic Alliances The company entered into a strategic Collaboration with Beijing CSI Bally Total Fitness Investment Management Limited (CSI) in June 2009. CSI is a sporting group in China. The company would collaborate with two clubs of CSI, namely ‘CSI Fitness Club’ (community fitness club) and ‘CSI Bally Total Fitness Club’ (commercial fitness club) on fitness promotions. History Li Ning Company Limited was incorporated in 2004.
li ning co ltd (2331:Hong Kong)
Opto-Mechatronics Industrial Park
No. 8 Xing Guang 5th Street
Zhongguancun Science & Technology Area
Phone: 86 10 8080 0808
Fax: 86 10 8080 0000www.lining.com
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