Phoenix New Media Limited operates as a media company that provides premium content on an integrated platform across Internet, mobile and TV channels in the People’s Republic of China (PRC or China). The company enables consumers to access professional news and other quality information and UGC, on the Internet and through their mobile devices. It also transmits its UGC and in-house produced content to TV viewers primarily through Phoenix TV. The company’s platform includes its ifeng.com channel, consisting of its ifeng.com Website and Web-based game platform, its video channel, comprised of its video vertical, and its mobile channel, including its mobile Internet Website, mobile applications, mobile value-added services and mobile games. The company offers various paid services primarily through its mobile channel, and, to a lesser extent, through its ifeng.com channel and video channel. It classifies its paid service into mobile value-added services (MVAS), which includes wireless value-added services (WVAS), mobile video, mobile digital reading, and mobile games through telecom operators’ platforms, and games and others, which includes games, content sales, and other online and mobile paid services through its own platforms. Relationship with Phoenix Satellite Television Holdings Limited (Phoenix TV) The company is a subsidiary of Phoenix TV, a Hong Kong-based satellite TV network broadcasting Chinese language content globally and into China. Phoenix TV indirectly owned 55.6% of its ordinary shares and 62.0% of the voting power of its ordinary shares as of March 31, 2016. Channels The company provides its content and services through three major channels, including its ifeng.com channel, its video channel and its mobile channel, and also transmits its content to TV viewers, primarily through Phoenix TV. Together, these channels form a single converged platform providing integrated text, image and video content, and employing various interactive formats to create a rich, personalized and hands-on experience for its users. Ifeng.com Channel The company’s ifeng.com channel consists of its Website at ifeng.com, which comprises its Interest-based verticals, interactive services and Web-based game platform. Interest-based Verticals-The company provides approximately 40 interest-based verticals, each of which features integrated text, image and video content and embedded interactive services, such as user surveys and comment postings. Since ifeng.com is but one of multiple access points to its converged platform, its users could also access a significant portion of its interest-based verticals’ content through its mobile channel, including mobile Internet Website, mobile applications and mobile value-added services, and could view in-house produced content and UGC created on these verticals on Phoenix TV’s regular programs. News-Through its news vertical, ifeng News, users have access to news coverage from various sources and points of view. The company’s news vertical also features special reports and embedded interactive services. Finance-The company’s finance vertical, ifeng Finance, provides information about financial news, securities and personal finance. It has formed relationships with individual industry leaders who contribute to its in-depth reports and discussions it features on its finance vertical. The company also obtains independent finance content from Phoenix TV. Its finance vertical also offers stock quotes from the major exchanges, as well as news from individual listed companies. Automobiles-The company’s automobiles vertical, ifeng Auto, offers the automobile-related news and information to provide car buyers and automobile enthusiasts with information on automotive pricing, reviews and featured guides. Entertainment-The company’s entertainment vertical spans greater China and strives to cover entertainment news and developments in China, Hong Kong, Taiwan and globally among the Chinese community. This vertical provides coverage of the entertainment news, including dining, movies, television programs, plays, operas, as well as popular and classical music. It features
phoenix new media ltd -adr (1PXA:Berlin)
No. 4 Qiyang Road
Wangjing, Chaoyang District
Phone: 86 10 6067 6000
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