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Last €4.01 EUR
Change Today +0.099 / 2.53%
Volume 0.0
1PXA On Other Exchanges
New York
As of 5:01 AM 10/5/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Sinolight Plaza

Floor 16

No. 4 Qiyang Road

Wangjing, Chaoyang District

Beijing, 100102


Phone: 86 10 6067 6000


Phoenix New Media Limited operates as a media company providing premium content on an integrated platform across Internet, mobile and TV channels in the People’s Republic of China (PRC or China). The company enables consumers to access professional news and other information and user-generated content (UGC), on the Internet and through their mobile devices. The company also transmits its UGC and in-house produced content to TV viewers primarily through Phoenix TV. The company’s platform includes its channel, consisting of its Website and Web-based game platform, the company’s video channel, consisted of its dedicated video vertical, and its mobile channel, including the company’s mobile Internet, mobile applications, mobile value-added services (MVAS) and mobile games. The company offers various paid services primarily through its mobile channel, and to a lesser extent, through its channel and video channel. Relationship with Phoenix Satellite Television Holdings Limited (Phoenix TV) The company is a subsidiary of Phoenix TV, a major Hong Kong-based satellite TV network broadcasting Chinese language content worldwide and into China. Phoenix TV indirectly owned 55.9% of its ordinary shares and 62.3% of the voting power of its ordinary shares as of March 31, 2015. Channels The company provides its content and services through three major channels, including its channel, video channel, and mobile channel; and also transmits its content to TV viewers, primarily through Phoenix TV. Together, these channels form a single converged platform providing integrated text, image and video content, and employing various interactive formats to create a personalized and hands-on experience for its users. The company derives advertising revenues through its channel, video channel and its mobile channel. Channel The company’s channel consists of its Website at, which comprises the company’s interest-based verticals, interactive services and Web-based game platform. Interest-based Verticals The company provides approximately 40 interest-based verticals, each of which features integrated text, image and video content and embedded interactive services, such as user surveys and comment postings. Its verticals comprise: News: Through the company’s news vertical, ifeng News, users have access to breaking news coverage from multiple sources and points of view. The company’s news vertical also features a large amount of in-depth special reports and embedded interactive services. Finance: The company’s finance vertical, ifeng Finance, provides up-to-date information about financial news, securities and personal finance. The company also obtains independent finance content from Phoenix TV. Its finance vertical also offers stock quotes from the major exchanges, as well as breaking news from individual listed companies. Automobiles: The company’s automobiles vertical, ifeng Auto, offers the new automobile-related news and information to provide car buyers and automobile enthusiasts with the current information on automotive pricing, reviews and featured guides. Entertainment: The company’s entertainment vertical spans greater China and strives to cover entertainment news and developments in China, Hong Kong, Taiwan and globally among the Chinese community. This vertical provides coverage of the latest entertainment news, including dining, movies, television programs, plays, and operas, as well as popular and classical music. It features the company’s in-house produced video program of candid celebrity interviews. The company also transmits content from its entertainment vertical to Phoenix TV for use on its ‘Entertainment Whirlwind’ and ‘Phoenix Info List’ programs. Fashion: The company’s fashion vertical provides coverage on fashion, beauty, weight loss, luxury goods, travel, furniture, art and other popular topics, all centered on the theme of refined lifestyle. It offers information on international fashion trends and new fashion concepts. The company’s fashion vertical covers various luxury topics, including wines, cigars


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Industry Analysis


Industry Average

Valuation 1PXA Industry Range
Price/Earnings 16.7x
Price/Sales 1.2x
Price/Book 1.2x
Price/Cash Flow 16.1x
TEV/Sales 0.6x

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