Hyatt Hotels Corporation operates as a hospitality company worldwide. The company develops, owns, operates, manages, franchises, licenses or provides services to a portfolio of properties, consisting of full service hotels, select service hotels, resorts and other properties, including timeshare, fractional and other forms of residential and vacation properties. As of December 31, 2015, the company’s worldwide hotel portfolio consisted of 599 hotels (159,336 rooms). The company’s full service hotels and resorts operate under six brands, such as Park Hyatt, Grand Hyatt, Andaz, Hyatt Regency, Hyatt Centric and Hyatt, with Hyatt Centric having launched in 2015. The company’s two select service brands are Hyatt Place and Hyatt House, an extended stay brand. The company offers Hyatt Ziva and Hyatt Zilara all inclusive resort brands, which marked its entry into the all inclusive resort segment. The company also manages, provides services to or licenses its trademarks with respect to residential ownership units that are adjacent to a Hyatt-branded full service hotel. The company consults with third parties in the design and development of such mixed-use projects. The company licenses its trademarks with respect to vacation ownership units, which are part of the Hyatt Residence Club. As of December 31, 2015, the company’s portfolio of properties consisted of luxury and upper-upscale full service hotels and resorts, upscale select service hotels and all inclusive resorts in key markets and totaled 33 owned properties and 35 managed or franchised properties that are owned or leased by unconsolidated hospitality ventures. The company’s owned full service hotels are located primarily in key markets, including major business centers and leisure destinations with growth potential, such as Chicago, London, Mexico City, New York, Paris, San Francisco, Seoul and Zurich. The company’s hospitality ventures include 50% ownership interests in properties in Mumbai and São Paulo. Sales and Marketing The company deploys a global sales team and regional sales teams in its Americas; Southeast Asia, China, Australia, South Korea and Japan (ASPAC); and Europe, Africa, the Middle East and Southwest Asia (EAME/SW Asia) segments. The company’s key accounts consist of: major corporations; national, state and regional associations; specialty market accounts (social, government, military, educational, religious and fraternal); travel organizations; and a group of individual consumers. The company’s global and regional teams consist of approximately 200 colleagues at global and regional sales offices worldwide, who are focused on group business, business and leisure traveler accounts and travel agencies. Business Strategy The company’s strategy for reaching its goal to become the most preferred hospitality brand is based on differentiating Hyatt through powerful brands and innovation and generating long-term, sustainable growth for the company that would create shareholder value and career development opportunities for colleagues. The company implements its strategy through a focus on four strategic priorities, such as cultivating the best people and evolving the culture; building and delivering brand-led experiences; operating with excellence; and improving with intent by increasing market presence, expanding select service presence, increasing focus on franchising, utilizing its capital and asset base for targeted growth, and pursuing strategic acquisitions and alliances. Seasonality The periods during which the company’s lodging properties experience higher revenues vary from property to property, depending principally upon location and the customer base served. Based upon historical results, the company’s properties in the Americas typically generate the highest revenues in the second quarter (year ended December 2015) and the lowest in the first quarter. In both ASPAC and in EAME/SW Asia, the highest revenues typically are generated in the fourth quarter with the next highest revenues generated in the second quarter. Intellectual Property Hyatt, Park Hyatt, Grand Hyatt, Andaz, Hyatt Regency, Hyatt Centric, Hyatt Place, Hyatt House, Hyatt Ziva, Hyatt Zilara, Hyatt Residence Club, Hyatt Residences, Hyatt Gold Passport, Hyatt Resorts and related trademarks, logos, trade names and service marks are the property of the company. Government Regulation The company’s business operations at the Hyatt Regency 15 Table of Contents Aruba Resort Spa and Casino are subject to the licensing and regulatory control of the Departamento pa Asuntonan di Casino, the regulatory agency responsible for gaming licenses and operations in Aruba. History The company was founded by Jay Pritzker in 1957. It was formerly known as Global Hyatt Corporation and changed its name to Hyatt Hotels Corporation in 2009.
hyatt hotels corp - cl a (1HTA:Munich)
71 South Wacker Drive
Chicago, IL 60606
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