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Last $3.65 USD
Change Today +0.25 / 7.35%
Volume 2.4K
SITOD On Other Exchanges
As of 8:10 PM 07/30/15 All times are local (Market data is delayed by at least 15 minutes).

sito mobile ltd (SITOD) Snapshot

Previous Close
Day High
Day Low
52 Week High
02/20/15 - $4.89
52 Week Low
01/20/15 - $1.48
Market Cap
Average Volume 10 Days
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Dividend Yield
Current Stock Chart for SITO MOBILE LTD (SITOD)

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sito mobile ltd (SITOD) Details

SITO Mobile Ltd. operates as a mobile location-based advertising platform for businesses, advertisers, and brands primarily in the United States and Canada. It offers mobile location-based advertising and mobile messaging platforms to transform digital marketing by delivering targeted mobile advertising campaigns based on geo-location, in-store traffic, and customer response for brands, agencies, and retailers. The company’s mobile location-based advertising platform offers Geo-fencing that targets customers within a certain radius of location and uses technology to push coupons, ads, and promotions to mobile apps; Verified Walk-in, which tracks foot-traffic to locations; Behavioral Targeting that tracks past behaviors over 30-90 day increments allowing for real-time campaign management; and Analytics and Optimization, a culling and building measurement system to track metrics, such as user demographics, psychographics, CPM, click-throughs, and time of engagement. Its mobile messaging platform builds and controls tailored programs, including messaging, customer incentive programs, etc. The company was formerly known as Single Touch Systems, Inc. and changed its name to SITO Mobile Ltd. in September 2014. SITO Mobile Ltd. was incorporated in 2000 and is based in Jersey City, New Jersey.

21 Employees
Last Reported Date: 07/21/15
Founded in 2000

sito mobile ltd (SITOD) Top Compensated Officers

Chief Executive Officer and Director
Total Annual Compensation: $250.0K
Chief Financial Officer
Total Annual Compensation: $183.3K
Compensation as of Fiscal Year 2014.

sito mobile ltd (SITOD) Key Developments

SITO Mobile Ltd. Upgraded its Mobile Ad Platform to the New OpenRTB 2.3 ad spec

SITO Mobile Ltd. announced that it has upgraded its mobile ad platform to the new OpenRTB 2.3 ad spec and has become the first Millennial Media Inc. (MM) partner to accept Deal ID. Deal ID is a unique targeting capability that enables buyers such as SITO Mobile to easily identify inventory specially curated for high performance, unique demographics, content categories and more. SITO Mobile looks to use this new targeting feature to enhance brand safety parameters and increase inventory performance for campaigns that have a particular event focus (such as Mother's Day). The upgrade also enables SITO to address specific verticals such as Health and Beauty, to expand the reach and performance for advertisers with concerns around inventory availability and quality ad traffic.

SITO Mobile Ltd. Alliance with Screenvision to Delivers Targeted Cross-Screen Solution to Moviegoers

SITO Mobile Ltd. announced that it has partnered with Screenvision on the rollout of Project Lynx, a strategic big data and insights initiative to bolster audience targeting. SITO Mobile technology will provide the foundational underpinning of Project Lynx, a powerful combination of third-party data and data collected through SITO Mobile's technology, including geo-fencing and beacons. The use of the beacons and geo targeting, coupled with big data, enable the delivery of messaging to audiences. This technology allows marketers a more precise segmentation of the movie audience in order to send highly relevant marketing messages. By providing information relevant to both the user and the current atmosphere, this tailored solution creates better engagement for advertisers to reach a target audience that is more likely to be receptive. The targeted approach created through leveraging of the technologies and information in this platform creates a more relevant experience. SITO Mobile will collect information on moviegoers through its geo-fencing technology. This will enable Screenvision to deliver advertisers' messages to moviegoers outside the theaters on their mobile devices. This is a natural cross-screen extension for advertisers to maintain their engagement with cinema audiences after they have left the theater, with the cinema ad still fresh and top-of-mind. Partnering with SITO Mobile enables Screenvision's advertisers to achieve greater precision in pointing and customizing the message for cinema audiences. Moreover, by first delivering the ad before the movie and then reinforcing it on people's mobile devices shortly after the movie ends, marketers can strengthen their interaction with their target audience and potentially increase audience recall and brand awareness. Using geo-fencing to create a virtual "fenced in" area that the moviegoer enters upon departing the theater, coupled with beacons, which interact with the audiences' smart devices as they exit the theater, enables immediate delivery of a relevant message. By using both the big screen and the personal screen, marketers can pinpoint and segment the market and create immediacy in their message delivery. For example, a retailer that advertised on the big screen can deliver a coupon with a short-term expiration to the personal screen, driving traffic to a nearby store location. Similarly, a restaurant that placed a cinema ad before the movie began can send another message, as well as discounts, once the movie ends. The initiative will integrate behavioral data yielding new insights beyond age and gender to create a powerful ad targeting tool. It was officially introduced at Screenvision's upfront event at the Skylight at Moynihan Station in New York City last night.

SITO Mobile Ltd. Presents at 5th LD Micro Invitational Conference, Jun-02-2015 12:30 PM

SITO Mobile Ltd. Presents at 5th LD Micro Invitational Conference, Jun-02-2015 12:30 PM. Venue: Luxe Sunset Boulevard Hotel, 11461 Sunset Blvd, Los Angeles, CA 90049, United States.


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Valuation SITOD Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 40.9x
Price/Book 170.8x
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