Last $50.95 USD
Change Today +0.15 / 0.30%
Volume 178.6K
As of 3:13 PM 03/5/15 All times are local (Market data is delayed by at least 15 minutes).

comscore inc (SCOR) Snapshot

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52 Week High
02/12/15 - $55.40
52 Week Low
04/28/14 - $27.41
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comscore inc (SCOR) Details

comScore, Inc. provides digital media analytics products and services for content publishers, advertisers, advertising agencies, and network operators primarily in the United States, Canada, Europe, Latin America, and Asia. Its products and services offer its customers an insight into consumer behavior, including objective, detailed information about consumer usage of digital content, and advertising coupled with information on consumer demographic characteristics, attitudes, lifestyles, and offline behavior. The company’s digital media measurement and analytics platforms include proprietary databases, software, and a computational infrastructure that measures, analyzes, and reports on digital activity. It also provides audience measurement products, which measure the size, behavior, and characteristics of Internet users on various platforms comprising PCs, tablets, smartphones, televisions, game consoles, and other connected devices, as well as Video Metrix, Mobile Metrix, Plan Metrix, and Ad Metrix measurement products; and enterprise solutions, such as Digital Analytix, a Software-as-a-Service based product for digital media businesses. In addition, the company offers advertising products, including AdEffx Suite and Media Planner 2.0 that provide solutions for developing, executing, and evaluating online advertising campaigns; Validated Campaign Essentials, which offer digital media analytics regarding validated impressions; and comScore Industry Trust that allows buyers to conduct traditional and programmatic buys based on trusted metrics. It serves Internet-based companies; and companies in a range of industries, such as Internet service providers, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers, credit card issuers, and consumer packaged goods companies. The company was founded in 1999 and is headquartered in Reston, Virginia.

1,292 Employees
Last Reported Date: 02/20/15
Founded in 1999

comscore inc (SCOR) Top Compensated Officers

Chief Executive Officer, President and Direct...
Total Annual Compensation: $382.5K
Co-Founder and Executive Chairman
Total Annual Compensation: $500.0K
Co-Founder and Chairman Emeritus
Total Annual Compensation: $375.0K
Chief Operating Officer
Total Annual Compensation: $315.8K
Compensation as of Fiscal Year 2013.

comscore inc (SCOR) Key Developments

comScore Introduces Mobile Metrix® in the UK

comScore, Inc. announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing the next generation of mobile audience measurement to the market. Mobile Metrix utilises comScore's Unified Digital Measurement (UDM) for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level data to provide detailed insights into mobile media usage across apps and mobile browsing.

comScore, Inc. Integrates with Flurry Through Yahoo's Flurry Pulse Solution

comScore, Inc. announced that it has integrated with Flurry through Yahoo's Flurry Pulse solution, which will enable Flurry clients to streamline application tagging required for unified measurement in comScore Mobile Metrix and Media Metrix Multi-Platform. Mobile app publishers around the globe using Flurry Pulse will be able to easily implement audience measurement across their mobile assets, including reach, frequency and duration, in order to better monetize their mobile apps and grow advertising revenue via trusted, independent comScore metrics.

comScore, Inc. Announces Strategic Alliance Agreement with WPP plc

comScore, Inc. announced the strategic alliance agreement with WPP plc. The strategic alliance agreement will establish a framework for collaboration between wpp and the company, combining wpp’s capabilities in television audience measurement, and comscore’s capabilities in internet audience measurement to develop cross media audience measurement solutions in countries outside the united states. pursuant to this agreement, wpp and the company will: cooperate with respect to the assessment of potential opportunities to collaborate on development of a cmam solution, as well as other cross media initiatives that may from time to time be identified that would combine the respective expertise and technology of each party, and to offer such cmam solutions to their clients; and subject to certain exceptions, cooperate in marketing, generating sales leads, promoting and selling the cmam solutions to customers in the territory associated with a marketing and sales plan agreed by the parties. The strategic alliance agreement describes the parties’ obligations to work together to develop and offer cmam services in various countries, and the obligations will vary depending in part on whether either or both already provide iam or tam services in a particular country. The agreement also sets out parameters for determining which party will serve as the lead sales and marketing party for cmam services in a particular country.


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Valuation SCOR Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 5.2x
Price/Book 9.8x
Price/Cash Flow NM Not Meaningful
TEV/Sales 5.1x

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