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Last $48.12 USD
Change Today +1.27 / 2.71%
Volume 574.8K
As of 8:10 PM 10/2/15 All times are local (Market data is delayed by at least 15 minutes).

comscore inc (SCOR) Snapshot

Previous Close
Day High
Day Low
52 Week High
08/17/15 - $65.00
52 Week Low
10/10/14 - $35.03
Market Cap
Average Volume 10 Days
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Dividend Yield
Current Stock Chart for COMSCORE INC (SCOR)

comscore inc (SCOR) Details

comScore, Inc. provides digital media analytics products and services for content publishers, advertisers, advertising agencies, and network operators primarily in the United States, Canada, Europe, Latin America, and Asia. Its products and services offer its customers an insight into consumer behavior, including objective, detailed information about consumer usage of digital content, and advertising coupled with information on consumer demographic characteristics, attitudes, lifestyles, and offline behavior. The company’s digital media measurement and analytics platforms include proprietary databases, software, and a computational infrastructure that measures, analyzes, and reports on digital activity. It also provides audience measurement products, which measure the size, behavior, and characteristics of Internet users on various platforms comprising PCs, tablets, smartphones, televisions, game consoles, and other connected devices, as well as Video Metrix, Mobile Metrix, Plan Metrix, and Ad Metrix measurement products; and enterprise solutions, such as Digital Analytix, a Software-as-a-Service based product for digital media businesses. In addition, the company offers advertising products, including AdEffx Suite and Media Planner 2.0 that provide solutions for developing, executing, and evaluating online advertising campaigns; Validated Campaign Essentials, which offer digital media analytics regarding validated impressions; and comScore Industry Trust that allows buyers to conduct traditional and programmatic buys based on trusted metrics. It serves Internet-based companies; and companies in a range of industries, such as Internet service providers, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers, credit card issuers, and consumer packaged goods companies. The company was founded in 1999 and is headquartered in Reston, Virginia.

1,292 Employees
Last Reported Date: 02/20/15
Founded in 1999

comscore inc (SCOR) Top Compensated Officers

Chief Executive Officer and Director
Total Annual Compensation: $466.6K
Co-Founder and Executive Chairman Emeritus
Total Annual Compensation: $375.1K
Co-Founder and Executive Chairman
Total Annual Compensation: $250.0K
Chief Financial Officer and Principal Account...
Total Annual Compensation: $107.9K
Chief Operating Officer
Total Annual Compensation: $342.3K
Compensation as of Fiscal Year 2014.

comscore inc (SCOR) Key Developments

comScore, Inc., Rentrak Corporation - M&A Call

comScore, Inc., Rentrak Corporation - M&A Call

Rentrak Corporation and comScore, Inc. Announce Combined Company Management Team

comScore, Inc. and Rentrak Corporation announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger. comScore's current Chief Executive Officer, Serge Matta, will lead the combined company as CEO. Dr. Magid Abraham will remain as the Executive Chairman of the Board. Bill Livek, Rentrak's current Vice Chairman & CEO, will serve as the company's Executive Vice Chairman & President. Mel Wesley will continue as the Chief Financial Officer, and David Chemerow, Rentrak's current COO & CFO, will serve as a strategic advisor to the CEO, focused on the successful integration of the two companies. The new company will also draw upon the collective talent at both companies to harness the experience and expertise of each organization to redefine the future of measurement. The combined company's board will consist of twelve directors – eight from comScore and four from Rentrak. The transaction is subject to shareholder approval of both companies, along with customary regulatory closing conditions, and is expected to be completed by early 2016.

comScore Introduces First-Ever Syndicated Product to Combine TV and Digital Audience Metrics

comScore, Inc. announced that XmediaTM -- which provides a total view of the consumer by measuring content consumption across all digital platforms and TV in a single tool -- is now widely available in the U.S. This first-ever syndicated measurement solution allows users to create cross-media packages that combine properties from TV and digital to analyze unduplicated, incremental and overlapped audience reach and engagement across platforms. Until now, TV and digital audience metrics have been available through separate measurement tools, posing an ongoing challenge for cable and broadcast networks, digital publishers, and advertisers and agencies that want to effectively account for the combined cross-platform reach and engagement associated with their content and campaigns. Now, for the first time, content owners can quantify their entire audience, and agencies and advertisers have access to the cross-platform metrics they need to plan and execute campaigns.


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Valuation SCOR Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 5.5x
Price/Book 4.4x
Price/Cash Flow NM Not Meaningful
TEV/Sales 4.7x

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