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Last $51.42 USD
Change Today +0.22 / 0.43%
Volume 250.7K
As of 8:10 PM 04/1/15 All times are local (Market data is delayed by at least 15 minutes).

comscore inc (SCOR) Snapshot

Previous Close
Day High
Day Low
52 Week High
02/12/15 - $55.40
52 Week Low
04/28/14 - $27.41
Market Cap
Average Volume 10 Days
Shares Outstanding
Dividend Yield
Current Stock Chart for COMSCORE INC (SCOR)

comscore inc (SCOR) Details

comScore, Inc. provides digital media analytics products and services for content publishers, advertisers, advertising agencies, and network operators primarily in the United States, Canada, Europe, Latin America, and Asia. Its products and services offer its customers an insight into consumer behavior, including objective, detailed information about consumer usage of digital content, and advertising coupled with information on consumer demographic characteristics, attitudes, lifestyles, and offline behavior. The company’s digital media measurement and analytics platforms include proprietary databases, software, and a computational infrastructure that measures, analyzes, and reports on digital activity. It also provides audience measurement products, which measure the size, behavior, and characteristics of Internet users on various platforms comprising PCs, tablets, smartphones, televisions, game consoles, and other connected devices, as well as Video Metrix, Mobile Metrix, Plan Metrix, and Ad Metrix measurement products; and enterprise solutions, such as Digital Analytix, a Software-as-a-Service based product for digital media businesses. In addition, the company offers advertising products, including AdEffx Suite and Media Planner 2.0 that provide solutions for developing, executing, and evaluating online advertising campaigns; Validated Campaign Essentials, which offer digital media analytics regarding validated impressions; and comScore Industry Trust that allows buyers to conduct traditional and programmatic buys based on trusted metrics. It serves Internet-based companies; and companies in a range of industries, such as Internet service providers, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers, credit card issuers, and consumer packaged goods companies. The company was founded in 1999 and is headquartered in Reston, Virginia.

1,292 Employees
Last Reported Date: 02/20/15
Founded in 1999

comscore inc (SCOR) Top Compensated Officers

Chief Executive Officer, President and Direct...
Total Annual Compensation: $382.5K
Co-Founder and Executive Chairman
Total Annual Compensation: $500.0K
Co-Founder and Chairman Emeritus
Total Annual Compensation: $375.0K
Chief Operating Officer
Total Annual Compensation: $315.8K
Compensation as of Fiscal Year 2013.

comscore inc (SCOR) Key Developments

comScore, Inc. Appoints David Shiffman as Senior Vice President of Marketing Solutions

comScore, Inc. announced that David Shiffman has joined comScore as Senior Vice President of Marketing Solutions. Based in New York, Mr. Shiffman will be responsible for leading the company's work with its agency clients, with a particular focus on advertising effectiveness, and delivering customized measurement and optimization solutions. Mr. Shiffman is an experienced advertising research executive who comes to comScore from MediaVest where he most recently served as the Executive Vice President and Director of Research. At both MediaVest in the U.S. and Starcom MediaVest Group in Canada.

comScore, Inc. Appoints Duncan Trigg as Vice President of Advertising Effectiveness

comScore, Inc. announced that Duncan Trigg has joined the company as Vice President of Advertising Effectiveness. Mr. Trigg will be responsible for industry thought leadership and education around the company's advertising effectiveness solutions across all global markets outside of the U.S. He will be based in London. Mr. Trigg is a veteran of the digital media industry with more than 15 years of experience across ad tech and media sales organisations. He most recently held the position of Chief Executive Officer at Project Sunblock. Prior to joining Project Sunblock, Mr. Trigg held a variety of senior roles in the online media industry, including co-founding Unanimis Consulting. Mr. Trigg is an active thought leader in the digital advertising space, having contributed to various industry events and publications.

comScore Introduces Mobile Metrix® in the UK

comScore, Inc. announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing the next generation of mobile audience measurement to the market. Mobile Metrix utilises comScore's Unified Digital Measurement (UDM) for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level data to provide detailed insights into mobile media usage across apps and mobile browsing.


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Industry Average

Valuation SCOR Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 5.2x
Price/Book 9.8x
Price/Cash Flow NM Not Meaningful
TEV/Sales 5.1x

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