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Last $55.56 USD
Change Today -1.20 / -2.11%
Volume 221.3K
RENT On Other Exchanges
As of 8:10 PM 03/31/15 All times are local (Market data is delayed by at least 15 minutes).

rentrak corp (RENT) Snapshot

Previous Close
Day High
Day Low
52 Week High
11/28/14 - $87.40
52 Week Low
06/4/14 - $43.62
Market Cap
Average Volume 10 Days
Shares Outstanding
Dividend Yield
Current Stock Chart for RENTRAK CORP (RENT)

rentrak corp (RENT) Details

Rentrak Corporation operates as a media measurement and information company serving the entertainment, television, video, and advertising industries worldwide. Its Software as a Service technology merges census-based television viewership information from approximately 100 million TVs and devices with consumer behavior and purchase information across various platforms, devices, and distribution channels. The company also measures box office results from approximately 100,000 movie screens in 36 countries. It processes and aggregates various data transactions from various screens, which include at the box office, on a television screen, over the Internet, on a smart phone, or other portable devices. Rentrak Corporation measures live TV, recorded TV, video-on-demand, and whether the content is free, purchased, rented, recorded, downloaded, or streamed from various channels. In addition, the company provides multiscreen viewership information to its clients, such as content producers, distributors, advertisers, and advertising agencies to manage their businesses, program and market their networks, and target and sell their advertising inventory. It enables the advertising community to target specific TV shows; and the movie industry and video (TV) content owners to manage their businesses. Further, the company offers databases its clients to populate programmatic buying systems that automate the buying process and introduce efficiencies for both advertising agencies and their clients. Rentrak Corporation was incorporated in 1977 and is headquartered in Portland, Oregon, with additional offices in the United States and internationally.

414 Employees
Last Reported Date: 06/6/14
Founded in 1977

rentrak corp (RENT) Top Compensated Officers

Vice Chairman and Chief Executive Officer
Total Annual Compensation: $419.6K
Corporate President and President of Advanced...
Total Annual Compensation: $373.0K
Chief Operating Officer, Chief Financial Offi...
Total Annual Compensation: $419.6K
President of National Television
Total Annual Compensation: $401.5K
President of Global Movie Services
Total Annual Compensation: $291.7K
Compensation as of Fiscal Year 2014.

rentrak corp (RENT) Key Developments

Rentrak Launches Box Office Reporting System for Carnival Cinemas

Rentrak announced that its box office reporting system will be implemented in Carnival Cinemas. Rentrak's Box Office Essentials® and International Box Office Essentials are the movie industry's source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world.

Rentrak Signs Agreement with AudienceXpress to Fuel Their Data-Rich Programmatic TV Platform

Rentrak announced that it has signed an agreement with AudienceXpress, a leading programmatic TV platform and subsidiary of Visible World, to establish the industry's first data-rich programmatic TV ad platform. Rentrak's TV viewing information will help fuel the platform. The platform, developed by AudienceXpress, will allow digital video and TV campaigns to be optimized together to help advertisers achieve unparalleled reach and frequency through a scalable, touchless TV inventory system. Rentrak's television ratings service is the only fully-integrated system of detailed nationwide satellite, telco and cable TV viewing information gathered from more than 31 million TVs and 117 million Video on Demand TV viewers in the U.S. and Canada. It also includes granular information for TV stations in all 210 local markets, projected to the U.S. population.

Carol Davidsen Joins Rentrak as Vice President of Political Technology

Rentrak announced political industry veteran Carol Davidsen has joined Rentrak as Vice President of Political Technology. With more than 10 years of experience in leading micro-targeting campaigns, Davidsen will oversee Rentrak's initiatives for political customers. Davidsen worked with Rentrak while serving as Obama for America's Director of Integration and Media Targeting in 2012. While working for the campaign, she developed a system called "The Optimizer," which analyzed television specific political demographics to help the campaign spend advertising dollars more effectively. Prior to that, she spent time at Navic Networks.


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Company Last Change
Nielsen NV $44.57 USD -0.22
TiVo Inc $10.61 USD -0.05
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Industry Average

Valuation RENT Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 8.0x
Price/Book 3.5x
Price/Cash Flow NM Not Meaningful
TEV/Sales 8.1x

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