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Last $5.21 USD
Change Today -0.07 / -1.33%
Volume 56.4K
REED On Other Exchanges
As of 8:04 PM 04/17/15 All times are local (Market data is delayed by at least 15 minutes).

reed's inc (REED) Snapshot

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52 Week High
11/7/14 - $7.64
52 Week Low
06/2/14 - $4.26
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reed's inc (REED) Details

Reed’s, Inc., together with its subsidiaries, develops, manufactures, markets, and sells natural non-alcoholic carbonated soft drinks, Kombucha, candies, and ice creams in the United States, Canada, Europe, and Asia. The company’s products include Reed’s ginger brews, Virgil’s root beer, cream sodas, and real cola; Dr. Better products, such as ZERO diet sodas; Culture Club Kombucha, a fermented tea; China colas; ginger chews; and Reed’s ginger ice creams; Sonoma Sparkler sparkling juices; and coconut water, yogurt, and fresh juices. It also designs and manufactures sparkling juices, waters, and teas. The company sells its products to specialty gourmet and natural food stores, supermarket chains, retail stores, and restaurants through distributors; internal sales force; and independent sales representatives. The company was formerly known as Original Beverage Corporation and changed its name to Reed’s, Inc. in 2001. Reed’s, Inc. was founded in 1987 and is based in Los Angeles, California.

82 Employees
Last Reported Date: 03/26/15
Founded in 1987

reed's inc (REED) Top Compensated Officers

Founder, Chairman, Chief Executive Officer an...
Total Annual Compensation: $247.0K
Interim Chief Financial Officer
Total Annual Compensation: $109.0K
Compensation as of Fiscal Year 2014.

reed's inc (REED) Key Developments

Reed's, Inc. Announces Distribution Agreement with Wonderland Distributing

Reed's, Inc. has partnered with Wonderland Distributing Co. in Northern California for distribution of Reed's Ginger Brews and Virgil's sodas throughout Siskiyou County.

Reed's, Inc Announces the Financial Results for Fourth quarter and Fiscal Year Ended December 31, 2014; Provides Sales Guidance for the Full Year 2015

Reed's, Inc. announced the financial results for fourth quarter and fiscal year ended December 31, 2014. For the year, the sales increased 16% to a record $43.4 million versus $37.3 million for 2013, driven by 20% gross sales growth of Reed's Ginger Brews 16.5% gross sales growth in Virgil's Craft Soda 38% gross sales growth in Kombucha Partially offset by 25% decline in Private Label business. Operating income for 2014 was $41,000 versus a loss of $869,000 in 2013 EBITDA improved to $1.2 million in 2014 versus $13,000 in 2013. Cash at December 31, 2014, was $959,000 versus $1.1 million at December 31, 2013. Net cash provided by operating activities from 2014 was $1 million versus $1.2 million last year. The company purchased new fixed assets of $330,000 through cash payments, $493,000 in new fixed assets via leases and $672,000 in new fixed assets via the new capital expansion loan. The company's fourth quarter loss of $1.22 million reduced year-to-date gains. EBITDA improved by approximately $1.2 million year-over-year. EBITDA was $13,000 in 2013 and $1.2 million in 2014. The $766,000 reduction in the operating loss accounted for most of the $1.2 million improvement. For the full year 2015, the company's net sales target is $50 million with moderate profitability.

REEDS, Inc. Hires Mark Beaton as COO

REEDS, Inc. has hired Mark Beaton to serve as new COO.


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REED Competitors

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Cott Corp C$11.28 CAD -0.23
Jones Soda Co $0.34 USD +0.0239
Monster Beverage Corp $136.91 USD -1.09
National Beverage Corp $23.58 USD -0.39
JM Smucker Co/The $117.42 USD -0.56
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Valuation REED Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 1.6x
Price/Book 19.1x
Price/Cash Flow NM Not Meaningful
TEV/Sales 1.4x

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