Last $193.50 USD
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05/14/14 - $294.50
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01/22/15 - $193.50
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puma se (PMMAF) Details

PUMA SE, together with its subsidiaries, is engaged in designing, developing, selling, and marketing footwear, apparel, and accessories for men, women, and kids worldwide. It offers sport lifestyle products in various categories, such as football, running, training and fitness, golf, sailing, and motorsports. The company offers its products under the PUMA, Cobra Golf, Tretorn, Dobotex, and Brandon brands. It also issues licenses authorizing independent partners to design, develop, and sell fragrances, eyewear, and watches. PUMA SE sells its products through PUMA stores and factory outlets, as well as online. The company was founded in 1924 and is headquartered in Herzogenaurach, Germany. PUMA SE is a subsidiary of SAPARDIS S.E.

10,866 Employees
Last Reported Date: 11/7/14
Founded in 1924

puma se (PMMAF) Top Compensated Officers

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puma se (PMMAF) Key Developments

PUMA Introduces New Evopower 1.2 FG Football Boot

PUMA has launched the new evoPOWER 1.2 FG football boot. With new innovations and improved technology, this next generation evoPOWER boot generates even more Power and Accuracy when kicking. Like its predecessor, the new evoPOWER 1.2 FG is inspired from the power generated through a barefoot kick. The boot’s lightweight and super soft microfiber Adaptlite upper material stretches in a longitudinal not lateral direction allowing a freedom of movement while maintaining support. Combined with the Gradual Stability Frame (GSF) outsole technology, the foot bends with a kinetic motion similar to a barefoot to help a player create increased power, especially when shooting. Accuracy is further improved with the GripTex print that runs across the full length of the upper. The print enhances the grip of the ball in both wet and dry conditions, giving players increased control. Added precision is created through the lightweight AccuFoam lining that combines with the upper material to provide a clean kicking surface, which helps to increase accuracy when passing and shooting using different areas of the boot. The new evoPOWER 1.2 FG boot will be available globally in-store from 2 February 2015. A full colour aligned collection including training apparel and accessories, shin pads and balls will also be available to purchase.

PUMA and United Legwear & Apparel Co. LLC Form New Kids Apparel Joint Venture in North America

PUMA and United Legwear & Apparel Co. LLC (ULAC), announced that they are entering into a joint venture in North America for the production, sales, marketing, and distribution of PUMA children's apparel from infant through boys' size 20 and girls' size 16. The joint venture will be doing business as PUMA Kids Apparel NA, LLC; day-to-day operations will remain at ULAC's New York City offices, with guidance and cooperation of PUMA North America's creative, merchandising, sales, and marketing teams. PUMA Kids Apparel NA's first collection will launch at retail with the Spring/Summer 2015 line. Product design is heavily integrated into PUMA's branding and culture, and ties back to the footwear and adult apparel lines as well as into PUMA's extensive global marketing plans. Many pieces are neon bright with splashes of black, white, or grey, made with comfort/performance fabrics and features, and cut in fashion-forward silhouettes. Combined, these elements create a sleek, powerful look that accurately reflects PUMA's new brand positioning: Forever Faster. Channels of distribution for PUMA Kids apparel include department stores, independent retailers, e-commerce channels, athletic and specialty chains.

PUMA Announces Consolidated Earnings Results for the Third Quarter and First Nine Months Ended September 30, 2014; Provides Earnings Guidance for the Full Year of Fiscal 2014

PUMA announced consolidated earnings results for the third quarter and first nine months ended September 30, 2014. For the quarter, the company announced that sales performance was positive, as consolidated sales rose by 6.4% currency adjusted to EUR 843 million. This represents an increase of 3.7% in Euro terms, as continuing currency effects from various countries had a negative impact on sales. The decline in the company's operating result (EBIT) from EUR 80 million to EUR 46 million in the third quarter of 2014 is mainly due to significantly higher marketing expenditures within the operating expenses. The financial result improved from negative EUR 1.5 million to negative EUR 0.7 million in the third quarter. The result remained negative due mainly to currency conversion impacts. The company's consolidated net earnings declined from EUR 53 million to EUR 29 million. As a result, earnings per share decreased from EUR 3.53 to EUR 1.93 in the third quarter of the year. For the nine months, the company announced that currency adjusted sales rose by 2.4% to EUR 2.2 billion. As currency volatility continued to have a negative impact in the third quarter, albeit to a lesser extent, nine month sales in Euro terms declined by 2.9%. Continued currency weakness in a number of countries had a negative impact on sales and gross profit. The company's EBIT declined as expected from EUR 190 million to EUR 117 million for the first nine months of the year, equivalent to 5.3% of sales. The company's financial result improved from negative EUR 9.5 million to negative EUR 5.2 million. The negative result was caused mainly by the impact of foreign currency fluctuations. Consolidated net earnings fell from EUR 121 million to EUR 69 million for the first nine months of 2014, with earnings per share declining from EUR 8.07 to EUR 4.59. Free cash flow (before acquisitions) moved from negative EUR 75 million to negative EUR 91 million for the first nine months of 2014, due to lower earnings but supported by a much improved working capital position. Capital expenditure rose from EUR 34 million to EUR 48 million as the company continued to invest in the opening and refurbishment of selected retail stores, as well as office and IT equipment. The company provided earnings guidance for the full year of fiscal 2014. For the year, the company expects a low single digit increase in currency adjusted net sales (previously flat) and a stable gross profit margin (previously slight increase) for the full year. As planned, operating expense will increase significantly based on increased Marketing investments throughout the second half of the year. The company's full year guidance for EBIT and Net earnings (approximately 5% and 3% of net sales respectively) remains unchanged and reiterates that the continued volatile currency movements will have a negative impact of around 50 basis points on the EBIT and net earnings margin for the year.


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