Oracle Introduces New Enhancements Within Marketing Cloud
Nov 26 15
Oracle Corporation has introduced a series of new enhancements within the Oracle Marketing Cloud. The new innovations enable marketers to orchestrate relevant mobile interactions for consumers and salespeople, clearly attribute revenue to marketing activities and optimize the experience for individual customers. By introducing new mobile, data, content and reporting capabilities, the latest additions to the Oracle Marketing Cloud enable modern marketers to successfully use digital technologies to deliver meaningful customer experiences and demonstrate marketing's impact on business results. The new innovations help marketers to: enhance sales enablement; improve cross-channel orchestration; extend reach into paid media ecosystem; optimize the consumer experience; and attribute revenue to marketing activities. The new release includes enhancements to Engage and Profiler, Oracle Marketing Cloud's sales tools, which help salespeople better understand the profile of their individual contacts and engage them with relevant content. The new release of Engage improves productivity and accelerates sales cycles by making pre-loaded campaigns and content accessible on mobile devices, while Profiler now enables salespeople to get a more holistic view of the customer through a new Google Chrome Extension. Expanded out-of-the-box in-app messaging empowers marketers to deliver a relevant message to consumers within the context of a mobile application. Rather than silo those messages within the app itself, it can now be orchestrated alongside email, social, push, SMS, MMS and other channels orchestrated inside the Oracle Marketing Cloud. A new self-service tool for audience data integration helps marketing teams or their media vendors build integrations that send audience data from the Oracle Data Management Platform (DMP) into key digital advertising and media platforms, such as demand side platforms, ad networks and website optimization tools. The new integration tools enable marketers, publishers and advertisers to quickly and efficiently maximize existing investments and expand data-driven marketing initiatives. With new multivariate testing, marketers can now move beyond traditional A/B testing, which can oversimplify the complexities inherent in today's consumer interactions, and can optimize the consumer experience by testing the performance of up to eight versions of the same message by analyzing variables including subject lines, content and the sender of the message. A new visually powerful, but simple, set of dashboards help marketers analyze what content and cross-channel interactions drive conversions. For power users, marketers can build customized reports based on specific engagement and conversion metrics that matter most to their business.
Oracle Corporation Launches Exadata Database Machine X5-8
Nov 13 15
Oracle Corporation has launched the new Oracle Exadata Database Machine X5-8, a new addition to the X5 family of engineered systems. Oracle Exadata integrates hardware and software to deliver the high performance database deployments at the lowest cost. Each Oracle Exadata X5-8 system offers up to 576 CPU cores, more than 1.3 petabytes of disk storage or 180 terabytes of ultra fast PCIe flash, and up to 24 terabytes of memory. Oracle Exadata X5-8 is ideal for in-memory databases, large data warehouses, or demanding OLTP workloads. The high compute, storage and memory capacity of the Oracle Exadata X5-8 is designed for large-scale private cloud database initiatives, enabling large numbers of databases with varied workloads to be consolidated onto a single Exadata system, resulting in greatly reduced operational and management costs. Key features of this hardware release include: new database server and double storage server capacity. X5-8 updates the 8-socket database servers to use the latest and fast eighteen-core Intel E7-8895 v3 processors, for a total of 144 cores per database server. The extra cores and updated architecture increase performance up to 25 percent. High Capacity Storage Servers included in X5-8 Oracle Exadata Database Machines use 8TB SAS3 disk drives, doubling storage capacity over the prior X4-8 generation. Oracle Exadata systems feature unique software capabilities that dramatically accelerate database performance and reduce cost. Oracle Exadata X5-8 ships with the latest Oracle Exadata software release (188.8.131.52.0) that provides new capabilities which include: IPv6 support for Ethernet networks; Simpler management and better security using ExaCLI; Simpler management and better security using ExaCLI; Reverse offload improvements; and Robustness and availability improvements. Oracle Exadata X5-8 is the new companion model to Oracle Exadata X5-2 and incorporates the same storage and networking capabilities of Oracle Exadata X5-2. Storage and compute can be elastically configured and expanded one server at a time to provide granular on-demand expansion at a lower cost. Elastic configurations enable customized Oracle Exadata Database Machines, such as Oracle Database In-Memory optimized systems or all-flash OLTP systems. Capacity-on-Demand pricing of the database software and the availability of Oracle VM virtualization enable additional flexibility, security and savings. Additionally, the new Oracle Exadata software supports previous-generation Oracle Exadata hardware systems and also supports both Oracle Database 12c and Oracle Database 11g Release 2 databases. Oracle Exadata systems provide customers with a cost-effective database consolidation platform delivered within their enterprise or in the Oracle Cloud. The combination of both on-premises and public cloud capabilities provides enterprises with the maximum flexibility in where to develop and run production database workloads all managed through a single pane of glass with Oracle Enterprise Manager.
Oracle Corporation Introduces New CX Cloud Solutions
Nov 13 15
Oracle Corporation has introduced solutions and a range of enhancements to Oracle Customer Experience Cloud, or Oracle CX Cloud, which is built on the CX applications suite. Part of Oracle Applications Cloud, Oracle CX Cloud empowers organizations to improve experiences, enhance loyalty, differentiate their brands, and drive measurable results across all channels, touchpoints and interactions. The end-to-end solution includes Oracle Commerce, Oracle Configure, Price, and Quote Cloud (Oracle CPQ Cloud), Oracle Marketing Cloud, Oracle Sales Cloud, Oracle Service Cloud, and Oracle Social Cloud. New industry-specific solutions for financial services, communications, consumer goods, high tech, industrial manufacturing and automotive help Oracle customers and partners accelerate deployment, increase user adoption, reduce cost and accelerate time to value. Oracle CX Cloud for Financial Services provides a single 360-degree view of customer and financial information, enabling financial institutions to enhance the client experience, increase client retention and drive up-sell/cross-sell revenue opportunities. Oracle CX Cloud for Communications provides guided and assisted selling processes with billing and usage analytics and a seamless transition to configure, price, and quote activities which enables client service providers to personalize customer interactions and transform the digital experiences across channels. Oracle CX Cloud for High Tech, Industrial Manufacturing and Automotive's pre-architected solutions help manufacturing organizations accelerate innovation, improve customer acquisition and retention, and reduce operational costs. Oracle CX Cloud for Consumer Goods promotes collaborative customer and category planning, improves targeting and execution of retail initiatives, and enables organizations to understand and interact with today's digital consumer in new and unique ways. The latest release of Oracle Sales Cloud helps sales teams increase revenue by delivering enhanced Partner Relationship Management (PRM) capabilities, new options for customer data management and extended industry solutions. Oracle Sales Cloud provides powerful user-friendly, configurable tools for critical channel management business processes such as the new deal management and self-service registration make using and administering a partner portal easier than ever and help brand owners achieve higher partner adoption. The latest release extends the purpose-built capabilities for high tech and manufacturing, financial services, consumer goods and communications to enables sales teams to increase efficiencies, lower costs and reduce implementation times. Integration with Blue Coat offers additional data protection for Personally Identifiable Information (PII) that enables sales team to satisfy corporate and legal data residency requirements while still being able to search, sort and run reports in Oracle Sales Cloud. The latest release includes Oracle Service Cloud Knowledge Advanced, an innovative new capability that enables organizations to streamline the administration of knowledge and provide a seamless cross-channel customer experience. With Oracle Service Cloud Knowledge Advanced, organizations can decrease customer service costs and improve customer satisfaction for both end customers and contact center agents. The latest releases of Oracle Commerce Cloud and Oracle CPQ Cloud include a number of features that further help organizations move seamlessly across the full spectrum of digital touchpoints including web, mobile marketing, sales, service, and social. Oracle Commerce Cloud has new assisted selling capabilities, A/B testing and a social wish list capability allow online businesses to quickly launch feature-rich, responsive storefronts across desktop and mobile devices without sacrificing features or brand control. Oracle CPQ Cloud has new pricing modules, dynamic picklists and packaged integrations with the rest of the Oracle CX Cloud suite enable organizations to increase sales and improve margins, while enhanced configuration inside Oracle Commerce Cloud enables organizations to improve sales results and seize the right opportunities.