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Last $3.58 USD
Change Today +0.11 / 3.17%
Volume 106.6K
MRIN On Other Exchanges
New York
As of 8:04 PM 08/28/15 All times are local (Market data is delayed by at least 15 minutes).

marin software inc (MRIN) Snapshot

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10/16/14 - $9.68
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08/24/15 - $3.25
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marin software inc (MRIN) Details

Marin Software Incorporated operates a cloud-based digital advertising management platform in the United States and internationally. The company’s platform allows marketing professionals to manage their digital advertising across search, display, social, and mobile advertising channels. Its platform consists of various modules, including Optimization module that helps advertisers to manage bids across publishers to meet revenue goals and identify opportunities for campaign improvements; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; Campaign Management module, which provides the digital advertiser with an interface to create, manage, and optimize campaigns across various publishers; and Connect module that enables advertisers automate and streamline their ability to capture revenue, cost, and audience data from various sources, such as ad servers, analytics systems, CRM platforms, publishers, and third party databases. The company also offers Marin Enterprise, which provides digital advertisers to manage large-scale advertising campaigns; and Marin Professional that is designed for rapid deployment and offers customers a workflow, analysis, and optimization solution for managing digital advertising. It markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was founded in 2006 and is headquartered in San Francisco, California.

571 Employees
Last Reported Date: 02/20/15
Founded in 2006

marin software inc (MRIN) Top Compensated Officers

Chief Executive Officer and Director
Total Annual Compensation: $260.8K
Co-Founder and Executive Chairman
Total Annual Compensation: $275.0K
Executive Vice President and General Counsel
Total Annual Compensation: $60.5K
Compensation as of Fiscal Year 2014.

marin software inc (MRIN) Key Developments

Marin Software Integrates with Instagram Ads API

Marin Software announced that the company has been building an Instagram Ads API integration. Marin Software gained access to the newly developed Instagram Ads API, and has released support for Instagram advertising through the Marin Social platform. During Instagram's Ads API integration, Marin Software is working with a variety of advertisers to launch and test brand awareness and direct response campaigns.

Marin Software Incorporated Reports Unaudited Consolidated Earnings Results for the Second Quarter and Six Months Ended June 30, 2015; Provides Earnings Guidance for the Third Quarter Ending September 30, 2015 and Fourth Quarter of 2015; Updates Earnings Guidance for the Year Ending December 31, 2015

Marin Software Incorporated reported unaudited consolidated earnings results for the second quarter and six months ended June 30, 2015. For the quarter, the company announced net revenues of $26.8 million against $23.9 million last year. On a non-GAAP constant currency basis, revenues increased year-over-year by 18% when compared to the second quarter of 2014.  GAAP loss from operations was $11.7 million, compared to $8.9 million for the second quarter of 2014. Net loss was $12.0 million or $0.33 per basic and diluted share compared to net loss of $6.8 million or $0.20 per basic and diluted share last year. Loss before (provision for) benefit from income taxes was $11.9 million against $9.2 million last year. Non-GAAP loss from operations was $6.8 million, compared to $6.8 million for the second quarter of 2014. Non-GAAP net loss was $7.1 million or $0.20 per basic and diluted share against $7.3 million or $0.22 per basic and diluted share during the second quarter of 2014. Adjusted LBITDA was $5.1 million, as compared to $5.5 million for the second quarter of 2014.  For the six months, the company announced net revenues of $53.2 million against $46.7 million last year. GAAP loss from operations was $21.4 million, compared to $16.9 million last year. Net loss was $21.7 million or $0.60 per basic and diluted share compared to net loss of $15.1 million or $0.45 per basic and diluted share last year. Loss before (provision for) benefit from income taxes was $21.3 million against $17.3 million last year. Net cash used in operating activities was $9.8 million against $14.2 million last year. Purchases of property and equipment were $5.5 million against $1.4 million last year. Marin is initiating guidance for its third quarter and updating guidance for the full year of 2015. For the third quarter ending September 30, 2015, the company expects revenues, net in the range of $25.5 million to $26.0 million, non-GAAP loss from operations in the range of $6.4 million to $5.9 million, non-GAAP net loss per share in the range of $0.18 to $0.16. For the year ending December 31, 2015, the company expects revenues, net in the range of $105.0 million to $106.5 million, non-GAAP loss from operations in the range of $21.0 million to $20.0 million, non-GAAP net loss per share in the range of $0.60 to $0.57. The company is taking a renewed and disciplined approach to efficiency in the business and remains on track to achieve adjusted EBITDA breakeven in the fourth quarter of 2015.

Marin Software Introduces Perfect Audience Mobile Retargeting

Marin Software introduced Perfect Audience Mobile Retargeting, a new product that gives advertisers of all sizes a robust mobile retargeting solution. As consumers continue to make the transition to a more mobile-centric world, marketers are finding it increasingly important to not only drive installs but also re-engage high-value users who stop using their apps. Marin Software's new solution helps by identifying these users' in-app actions, and then automatically serving them ads across smartphones and tablet devices to bring them back -- in real-time. This new product is an expansion of Marin's existing cross-device retargeting program, further helping app developers address the oft-cited issue of mobile monetization and user retention. As part of Marin's new solution, advertisers will have transparency into the apps where their ads are served, insights into the in-app audiences that drive the most revenue, access to billions of daily impressions on the leading mobile advertising exchanges, and control over ad recency and frequency to guard against ad fatigue. Marin's new product helps mobile marketers to retarget high-value users by serving up ads in-app to keep their brand top of mind. With Perfect Audience Mobile Retargeting, marketers can grow their app traffic, increase conversions, and raise customer lifetime value by retargeting ads to customers in real-time. The tool features a smart SDK that automates the creation of audiences from in-app actions. Mobile marketers can install the SDK to listen to their in-app events, automatically identifying high-value users to add to custom audiences using data-driven insights. Mobile device IDs can also be uploaded directly into the platform to grow audiences further. Perfect Audience Mobile Retargeting is integrated with the three leading mobile ad exchanges -- MoPub, Nexage, and Smaato -- so that advertisers can reach audiences with interstitial and banner ads on the most popular mobile apps, games, and publishers. This new product also gives marketers enhanced control and transparency into their campaigns by allowing them to manage performance with tools like optimized bidding, frequency capping, and advanced targeting. Perfect Audience Mobile Retargeting is available immediately for Marin Display and Perfect Audience customers.


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